With blogger influence being acknowledged at all levels, influencer marketing is a hot topic for marketing and public relations plans in 2016. And, many influencer-marketing solutions offer subscription-based platforms, or require liaising with large-scale talent management agencies.

Enter Shopping Links (ShoppingLinks.com), a web-based platform that aims to simplify influencer marketing for brands and bloggers in the fashion, beauty and lifestyle space. Shopping Links, a “career-site-meets-dating-app” hybrid, offers collaborations for businesses of all shapes and sizes with an onboarding process that takes less than an hour, along with opportunities to collaborate for a one-time fee—$79 as of November 2015. Bloggers can be compensated in any combination of a gifted product (or experience), commission or a flat payment.

Founded by Kim Westwood in Melbourne, Australia in 2014, Shopping Links is coming out of beta in the US for brands and bloggers in December 2015. A public relations agency function is slated to launch by early 2016, though the platform is already being used by many public relations firms and digital marketing agencies in the US on behalf of their clients.

For brands and their agencies, Shopping Links looks to reduce the research, guesswork and time spent negotiating and ironing out collaboration details with bloggers. For bloggers and their agents, they know upfront what a brand can offer and what they expect in return. They also no longer have to regularly update brands and their marketers about a current reach and metrics, as all this information is stored and automatically updated in a blogger profile on Shopping Links.

A brand has the option of working with any number of the influencers who meet their pre-determined criteria (region and level of influence, age, gender, topics of interest) most of whom will proactively apply and are already agreeing to the brand’s terms. Shopping Links has fully integrated measurement tools and works with affiliate marketing platforms, so both the brand and the blogger are able to use click-through and engagement data to inform their overall marketing strategies. Shopping Links-ignited collaboration types include brand promotions, native advertising, sponsored posts, giveaways, competitions, social promotion, event appearances and more.