Earlier this month Beiersdorf Korea selected five beauty startups from 10 finalists and more than 200 submissions for its Nivea Accelerator NX, Beiersdorf’s first acceleration program. Winners were selected based on their business potential, concept innovation as well as team capabilities. The 10 finalists presented to Beiersdorf in a pitch event held by NX and WeWork Korea. International judges from Beiersdorf’s headquarters and Asia-Pacific offices as well as external experts selected the first batch for NX.

The five winning startups include:

  • Unpa: A beauty platform leveraging big data for product development
  • Reziena: A beauty device with IFU technology for personalized anti-aging treatment
  • Limese: A first-mover platform bringing Korean beauty brands into the Indian market
  • Glowhill: An indie brand committed to creating the most imaginative skin care solutions
  • Panda: An indie brand providing handmade and fresh skin care products

“For the next year, NX will provide thorough support to the companies to maximize their potential throughout the whole value chain,” said Endrik Hasemann, General Manager Beiersdorf Korea. Exclusive benefits will include a strategic partnership agreement, seed investment, mentorship from Beiersdorf senior executives as well as free office space. This space will be located at the WeWork Seoul Hongdae branch, a specially designed floor for collaboration between the startups and the NX team.