In this report, Coresight Research looks at two parallel trends: Digital natives are coming to realize they need a physical presence, while traditional retailers are also realizing they need a strong digital presence to support a brick and mortar business.

  • With the astonishing and ongoing success of Amazon, many digital natives may have once believed they do not need physical stores. Now, they’re coming to realize how important a brick and mortar presence is – even as retail continues to migrate.
  • This is especially true in beauty: Even though the beauty research and discovery process often begins online, some 80.7 percent of global beauty and personal care sales are made in store.
  • Opening a physical retail store increases online traffic for emerging brands 45 percent, according to an International Council of Shopping Center (ICSC) survey.

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