Private equity firm, Advent International, has agreed to acquire Olaplex, the professional hair care brand known best for fighting hair damage during a chemical service, such as a color treatment. It is currently distributed in more than 3,000 salons globally, and in the past year expanded into retail with at-home products. The company is estimated to have ended 2018 with between $100 million and $150 million in sales, according to CEW’s Indie65 Report.

Olaplex was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized their patented technology that quickly spread among hair stylists, leading the brand to became a global sensation and creating a new category in hair care, bond-building.

Advent’s acquisition looks to “enhance the company’s strong customer loyalty globally and across channels,” said Dean Christal in a statement.

Tricia Glynn, a Managing Director at Advent, said in a statement, “We believe the company has significant runway for growth by increasing its brand awareness globally, broadening its product line of innovative ‘hero’ products, and further developing its ability to speak and sell to consumers directly.”

Advent has invested more than $11 billion in over 75 companies across subsectors such as beauty and personal care, differentiated brands, growth-oriented food and beverage, and fast-casual and quick-service restaurants.

Financo served as exclusive financial advisor to Olaplex on the transaction, and Goldman Sachs & Co. LLC served as exclusive financial advisor to Advent International.