Perfect Corp.’s Q2 2020 Global Beauty Trends Report, focuses on evolving consumer beauty preferences in wake of the global pandemic, across five top beauty markets: Germany, Spain, UK, Italy, and US. The report spotlights the rise in virtual beauty try-ons, specifically focusing on eye makeup categories including eye shadow, mascara, false lashes, eye brow, and colored contacts. With heightened global health concerns and required personal protective equipment covering parts of the face, beauty consumers have showed boosted interest in eye makeup categories, suggesting a new ‘mascara index’ reflective of shifting consumer beauty preferences.

DOWNLOAD THE REPORT »