Forget the rumors. Peter Thomas Roth, owner and founder of the 22-year-old company that bears his name, is not selling his business. Peter said he’s committed to holding on to something that is solely his, especially during a time when bloggers are creating their own lines, and companies such L’Oréal, LVMH, Estée Lauder and Unilever are snatching up indie companies like property in a Monopoly game. This, paired with the fact that so many of the smaller guys would actually love to be up for auction, makes Peter’s intention to remain self-reliant a refreshing change.

“People knock on the door saying they have a great offer, and I listen to them, but I haven’t met anyone who can tell me how they’re going to do this better than we’re doing it now. When I ask them, they don’t have an answer,” he said during a media event in early August at his Park Avenue office on 57th Street where he celebrated the launch of his upcoming products. “Private equity is only interested in the next three to five years and then they turn around and resell it, so unless you have an exit strategy, what’s the point? Plus, we also have two children. What if they’re interested in taking over the company one day?”

The company, like Peter, is distinctive in a number of ways. Aside from giving the consumer a larger sized product, (his scrubs measure in at 8.5 ounces, compared to 5 ounces like many brands offer) he doesn’t start with a budget, but rather with a formula. “Large companies work in the reverse,” he explained. “Then they look at what ingredients they want to include and that can become an issue if they’re working with a specific price point.”

Another unique positive is the brand’s unisex appeal. Though his core consumer is a woman, many buy his skincare items for the men in their lives, as well as themselves. Since his products are found in all 82 Hilton hotels and resorts nationwide, the male population is getting a personal introduction to his lines, like his shaving cream, created for both him and her.

Peter’s business formula is different too. “There’s no five-year plan,” he admitted. “We work six months to one year in product development. Because we have our own labs in New Jersey, we can create a product in three months if something is hot and trending, and give it to our retailers and customers quickly. Another luxury I wouldn’t be able to have if I sold the business.”

Passion and inspiration come from his Hungarian parents. During the late 1800’s and early 1900’s, his family owned and operated two spa resorts in Hungary. “I was fascinated by the mineral pools and how they cure people’s aches, and by the healing philosophies of the Hungarian culture,” he said. “I also loved going to department stores and realized the brands that appealed to me most were the ones named after a person, like Estée Lauder, as opposed to Clinique. I was connecting to a person rather than a brand. I thought if a person is creating something, they want to make it perfect, which is my philosophy.”

For an independent company like Peter’s, he’s been fortunate to be sold in several key retailers: QVC, which airs him once or twice a week into 92 million homes; Ulta, which allows him to reach a different kind of customer than Sephora; and Sephora JC Penny, which offers his products in the US, Mexico, China and Southeast Asia.

Over the next year, fans will be finding his products for the first time in Brazil, a huge growth opportunity, while expanding their presence in Europe. Currently sold in two countries, six to seven new markets are expected to follow.

As the product formulator with over 100 skus, Peter’s items continue to be creative, inventive, and thoughtful, while addressing a variety of skin issues with effective ingredients and concentrated formulations for one’s entire body.

Over the next several months, numerous products will be hitting the shelves:a revamp of his Modern Classic Shave Cream, $26; a reformulated Strawberry Scrub, $38; Un-Wrinkle 24 Gold Intense Wrinkle Sheet Mask, $68; 24K Gold Cleansing Butter, $55; Cucumber De-Tox Bouncy, $48; Marine Algae Mask, $52; Retinol Fusion Eye, $55; and perhaps the mot unique of the lot, Acne-Clear Invisible Dots, $30.Packaged in a tin that mirrors an old metal Band Aid container, these mini clear acne circles contain 0.5% salicylic acid and work overnight and throughout the day to rid, reduce and heal blemishes.

With so many standout features, massive successes and vast distribution, which Peter has been able to achieve on his own, there’s a reason why no one has an answer to his question, “What could you do for me that I’m not already doing?” Perhaps, there isn’t one.