Over 250 million people utilize Pinterest’s platform for inspiration and ideas, making it a great source to identify potential trends. The company recently unveiled its annual Pinterest 100, a roundup of predictions for 2019. From grey hair to superfood powders, here’s what the online social network says will be hot in beauty and wellness for the year ahead.



Beauty: Standout shine

2019 is about mixing natural styles with pows of gloss and color. And women from all different cultures, with all different skin tones, are coming to Pinterest to find ideas to try—and they’re 2.4x likely to experiment with different makeup vs. women on other platforms.

Big bang theory: The next big thing in fringes? Baby bangs. In 2019, the just-above-brow crop is making the cut. (Searches for cropped bangs +51%)

The next exfoliant: People are lathering up with gentle liquid exfoliators for brighter, smoother skin. (Searches for liquid exfoliator +58%)


Hooray for gray: People are growing out their natural grey hair and letting that silver shine through. (Searches for going gray +879%) The standout pout: Smart mouths everywhere are pairing barely there makeup with a bold red kisser for added attention. (Searches for standout lip color +467%)

Just like magic: It may sound like sorcery, but old-school witch hazel is gaining popularity as a skincare solution. (Searches for witch hazel +305%)

Lilac locks: Prepare to see lots of lilac in 2019—this pretty pastel hair color trend is growing fast. (Searches for lilac hair +1077%)

Go glossy: Gloss is helping make people’s best features shine—from lips to lids. (Searches for glossy makeup +89%)


Dip in:
Wave goodbye to chipped nails! Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches for powder dip nails +442%)

Ooh-la-lashes: People are giving their lashes a lift with natural solutions—think castor oil, grapeseed oil and aloe vera. (Searches for natural lash lifts +52%)

Almond joy: Here’s a nutty new manicure trend: almond nails, named for the rounded shape of the nut. (Searches for almond nails +97%)

Health and wellness: What comes naturally

Pinterest is where people come to reconnect with themselves and try something new, without worrying about who else Likes it. So it’s fitting “self care” (+140% in searches) is the big theme in health and wellness for 2019—including new trends in eating, exercising and sleeping.

Respect your elders: Elderberries are on the rise thanks to their healthy and anti-inflammatory effects. (Searches for elderberry recipes +685%)

Bring on the bakuchiol: Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs. (Searches for bakuchiol +275%)

Cape not included: Add matcha, maca and other superfood powders to juice or a smoothie for a superhero boost. (Searches for super powders +144%)

Getting very sleepy: Turns out the way to sleep like a log is to keep a sleep log—just one of many sleep-ish ideas to try. (Searches for sleep optimization +116%)

Healthy habits: Diligent diners are using nutrition plans to be more mindful about what they eat. (Searches for nutrition plans +475%)


DIY goat soap: The “greatest of all time” goat milk soap is easy to make, and gives a gentle, moisturizing clean. (Searches for goat milk soap +231%)

The great indoors: Flexible bands that can strengthen your whole body? Sounds like an irresistible way to exercise indoors. (Searches for band workouts +1913%)

Dry idea: People are ditching the alcohol and opting for a sober life, turning to Pinterest for motivational quotes and non-alcoholic drink ideas. (Searches for sober living +746%)

Bee earth friendly: No more plastic wrap! Get stung by the freshest zero-waste trend: reusable beeswax wraps. (Searches for beeswax wraps +146%)

Natural ginger: People are embracing their inner ginge and using the soothing oil for baths, massages and even condiments. (Searches for ginger oil +659%)

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