Qurate Retail, Inc. has announced that David Rawlinson II will assume the role of President and CEO effective October 1. David will, succeed current President and CEO Mike George after a two-month transition period, beginning August 1, during which time David will serve as President and CEO-Elect. Qurate Retail announced in November 2020 that Mike would be retiring from the company at the end of 2021.

Most recently, David served as CEO of NielsenIQ. Prior to that he was President of Grainger Global Online, where he led the fastest growth, stand-alone division of W.W. Grainger, Inc., a Fortune 500 Company, where under his leadership the business grew double digits every year. He serves on the boards of Discover Financial Services and NielsenIQ. He also previously served on the board of MonotaRO Co. Ltd., a top Japanese e-commerce and industrial retail firm and Nielsen Holdings. David has also served a Presidential appointment as a White House Fellow and held various appointed positions in both the Bush and Obama administrations. He has an MBA from Harvard Business School, a JD from the University of South Carolina School of Law and is a graduate of The Citadel.

Mike George has served at the company for 16 years, first as the leader of QVC, and then Qurate Retail.

“It’s bittersweet as I look to my retirement at the end of this year. I could not be prouder of the Qurate Retail team and the way they have evolved our business to a robust multi-brand portfolio of truly differentiated lifestyle brands,” said Mike George, President and CEO, Qurate Retail. “I am confident David’s experience, shared values, and leadership will greatly benefit the entire Qurate Retail community; I look forward to welcoming David and to working together to support a seamless transition.”

From October 1 until retirement at year-end, Mike will serve as a senior advisor to Qurate Retail to assist in transitional matters. Effective January 1, 2022, David will join the Board.