Revlon has acquired CBBeauty, a global fragrance management company based in the U.K. The acquisition also included the U.K. distributor, SAS & Company.

CBBeauty, founded by Corrado Brondi in 2011, CBBeauty distributes and markets perfumes and beauty products under the One Direction brand in more than 80 countries around the world and provides international sales, marketing and strategic services to a select number of celebrity and fashion fragrance brands.

SAS & Company distributes and markets perfumes and beauty products from a portfolio of leading brands such as Burberry, Carven, One Direction and Rihanna. SAS is also the fragrance licensee for U.K. artists such as Little Mix and Cheryl. CBBeauty and SAS will operate as an independently managed division within Revlon, under the continued leadership of Corrado Brondi as CEO of CBBeauty. Shelley Smyth will continue in this new division as CEO of SAS & Company.

Revlon President and CEO, Lorenzo Delpani, said, “As we continue to focus on our strategy of value creation to boldly grow Revlon, we are confident that this acquisition will provide us with a business and people platform for significant growth in the global fragrance business.”