Benjamin Karsch has been appointed Executive Vice President, Chief Marketing Officer for Revlon Consumer division’s, overseeing global brand marketing, product development, consumer engagement and public relations.
“In our extensive search, we wanted someone who could passionately inspire a deeper engagement with our brands, our consumers and the strategy of value creation of our company,” said Lorenzo Delpani, Revlon’s CEO. “We are excited to have found these leadership qualities in Benjy, who is an important addition toward fully realizing our vision of ‘Love Is On’ and our mission to offer better beauty solutions to our consumers.”
Benjamin most recently served as Cigna’s Chief Marketing Officer, where he was responsible for shifting their U.S. health insurance business from a B2B focus to a consumer-centric approach.
In prior roles, he led global marketing at Las Vegas Sands, served Fortune 100 packaged goods clients at McKinsey & Company and held brand management leadership roles in both the U.S. and overseas markets at Procter & Gamble and Johnson & Johnson.
As a member of Revlon’s Global Leadership team, Karsch will lead Revlon Consumer division’s global brand marketing, product development, consumer engagement and public relations.
