Revlon, Inc. has announced the appointment of Linda Wells to the new role of Chief Creative Officer. In this role, Linda will be responsible for curating the look and feel of the company’s brands across all consumer touch points including advertising, product innovation, packaging, digital and social presence, and point of sale. Working collaboratively with the Marketing, Product Development and Research & Development teams, Linda will support the brands’ strategic growth priorities. She will report to Fabian Garcia, President & CEO of Revlon, and will officially join the company February 13.

Mr. Garcia stated, “As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image and execution of our brands. She will also be integral to ensuring the glamour, sophistication and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”

Most recently, Linda was contributing beauty editor at large at New York Magazine’s The Cut and the producer of “The Linda Wells Report,” a beauty magazine within Hearst’s Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan and Town & Country since March 2016. She was the Founding Editor in Chief of Allure magazine, allure.com, and the Allure video channel.