Revlon, the mass cosmetics beauty giant, is set to launch Flesh, a prestige beauty brand that will be sold in Ulta Beauty stores later in the second quarter. The color cosmetics brand was developed by Linda Wells, Chief Creative Officer of Revlon and Founder and Former Editor-in-Chief of Allure Magazine, said Mary Dillon, Chief Executive Officer, Ulta Beauty, in the retailer’s first quarter conference call with the financial community. Flesh looks to be Revlon’s newest foray into prestige beauty and Ulta Beauty will be the first to exclusively launch the brand. Flesh will offer 40 shades of foundation, and stands for diversity and inclusively. The collection also includes highlighters, lipstick and blush.