Rob Robillard has been tapped to lead U.S. Beauty for QVC, including QVC Beauty and Beauty iQ in the new role of VP of Beauty Merchandising, effective November 7. Rob will oversee business growth and merchandise strategies, as well as customer engagement for beauty and other QVC key product categories.

“This is such an exciting and pivotal time for the company, and I look forward to working with the team to not only help realize QVC’s vision of creating the most engaging shopping experience in all of retail, but to solidify QVC’s place as one of the most prominent players in the world of beauty,” said Rob.

Most recently, Rob led Sensible Organics, and helped turn the small natural/organic manufacturer into one of the largest certified organic skin care companies in the natural space. Prior to that, he was President and CEO of Living Proof.

“We are excited to welcome Rob and his vast knowledge of the beauty industry,” said Doug Howe, Chief Merchandising Officer and Executive Vice President for QVC. “Rob’s leadership and profound understanding of prestige beauty will be a valuable addition to our organization as we continue to grow our beauty business.”