RPZL Hair Extension and Blowout Bar is celebrating its one year-plus anniversary with a new wholesale initiative that will bring the brand’s popular extensions to salons around the country.

The blow out and hair extension bar, located at 27 West 20th Street in Manhattan’s Flatiron District, has launched Go Pro Program, a B-to-B effort that offers salons a number of incentives for selling RPZL, including training sessions on how to properly apply RPZL’s extensions, point of purchase displays and RPZL marketing materials.

The initial products offered in salons will include RPZL’s signature Clip-In Hair Extensions, Ponytail Extensions and Pop Premium Colored Hair Extensions. Prices range from $32-$350.

The first salon to sign on to Go Pro is Adam Broderick Salons, which has two locations in Connecticut. All 200 employees were trained on how to apply the extensions.

Lisa Richards, a co-founder of RPZL—and who oversees marketing and branding—cited stats by The Professional Beauty Association (PBA) that shows the number of salons offering extensions has grown by nearly 30 percent in the last two years. Indeed, sales of RPZL extensions exceeded $1 million in its first year, the company said. The rollout plan focuses on targeting high-end salons in major cities, such as Chicago, LA, Dallas, Miami and Atlanta, followed by a push into secondary markets.

Monica Thornton, a co-founder who also oversees operations, created the concept of a world class hair extension bar, combined with blow outs, after having her second child.

“My hair did not come back the way that I had wanted it to. I have a lot of actors in my family and they were like, go and get extensions. Then I quickly learned that that’s a very difficult process.”

The former human rights lawyer became very curious about the hair industry and sourcing hair extensions, and saw that there was a niche in the marketplace that wasn’t really being tapped. After developing a business plan and seeing what was possible, she opened RPZL, which sources hair from India for its extensions, and then processes them in Italy. Extensions feature 100 percent Remy Virgin Hair, which means that all of the hair’s cuticles have been kept intact, allowing for them to align in one direction, creating a more natural appearance.

The extensions are available on-site, and can be matched to hair color and attached during a single appointment, eliminating the need for a preliminary consultation. This initiative will look to drive e-commerce sales.

Three different application systems are used. There’s a keratin bond process, which bonds hair with a client’s hair using keratin. Or, on-the-go clients can try clip-in and premium tape options.

To further build its clientele, RPZL is beta testing a function so consumers can upload a selfie and send it to the salon, where a stylist can color match the consumer’s hair for extensions of their own.

After just a little more than a year in business, Monica said the original plan to launch more than one salon to grow the RPZL brand nationally is no longer needed—because of the success of the products.

“We are pretty successful and are seeing a larger demand for our products so we are focusing on the ecommerce and RPZL Go Pro to drive growth.”