Today, across 10 major cities in the world, from the Great Wall of China to Seoul’s Gangnam to Manhattan’s Madison Square Park, adults are being reminded what it’s like to dream in various dream-inspired events hosted by luxury skin care brand, SK-II.

The global “Dream Again” events are in response to startling results from the first Global Dreams Index Survey that revealed that half the world’s female population has given up on dreams and is not satisfied with their current lives. The findings also inspired the brand to create the “Dream Again | SK-II #changedestiny” film.

This morning in New York City, children surprised adults by approaching them in Madison Square Park where they counselled them to dream big. Adults were encouraged to share their dreams virtually on social channels and physically on balloons and add to the SK-II “Dream Tree” installation that grew larger throughout the day.

The survey of 5,400 women in 14 countries across six continents found that key barriers to pursuing childhood dreams were limited financial support, fear of going out of one’s comfort zone and not fitting traditional definitions of success.

“Dream Again | SK-II #changedestiny” is the latest installment in the brand’s #changedestiny campaign, following the success of “Marriage Market”, in empowering women to take control of their future and achieve their aspirations. “The #changedestiny campaign challenges the belief that destiny is set at birth and celebrates women who have gone beyond limitations to achieve success,” said Markus Strobel, President Global SK-II. “By encouraging women to pursue to their dreams and empowering them to overcome personal and societal limitations, we hope to inspire more women to change their destiny.”