Consumer purchasing from social media is finally becoming more of a reality. According to Kline & Co., use of social media is increasing in specialty stores, for example, and is leading to lipstick sales going head to head with skin care products. In Kline’s first report on beauty retailing trends, Beauty Retailing USA: Alternate Channel Monitor, insights into consumer habits covering the period from January 2014 to June 2014 are revealed. Above, pieces from a Kline infographic yields some findings from their inaugural report, starting with beauty sales by channel, what is driving sales in each channel, the effect of technology on beauty retailing and category performance in various channels of distribution.