Consumer demand for beauty products is coming back, but in a different way. Within just a few weeks, the beauty consumer has evolved and adapted to a new lifestyle. They’re learning new skills, passing time with treatments, and seeking high impact solutions. While it may take some time to go back to normal, beauty brands and specialists need to prepare for a “new normal” that may come instead. In this infographic, Spate highlights shifts in beauty behaviors during Covid-19 and identifies what consumers are seeking during their stay-at-home moments.

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