For the first time, Spate is launching a trends report to measure consumer interest across brands. The report tracks brand search benchmarks to identify who is winning and who is losing consumer mindshare this year.

According to Millward Brown, a brand’s salience score (a measure of how quickly and easily a brand comes to mind when people are making a purchase decision) is highly correlated with search data, so this report will be helpful in identifying what’s happening in your competitive landscape — across all brands and points-of-sale. As the lines between luxury, prestige, masstige, and mass begin to blur, this report segments brands by price point to highlight recession-related needs.

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