Alibaba Group’s Tmall Global announced the winners of its first-ever Go Global 11.11 Pitch Fest, an initiative designed to help U.S. brands expand their businesses globally. Selected from nearly 100 applicants, the nine winning brands will launch on Tmall Global, the largest cross-border e-commerce platform in China.

As part of the Pitch Fest, the finalists presented their stories and products to a panel of industry experts that included Deborah Weinswig, CEO and founder of Coresight Research; Danielle Bailey, managing vice president at APAC Gartner; and Tony Shan, head of Tmall Global for the Americas.

The nine winning brands are also slated to participate in Alibaba’s 2020 11.11 Global Shopping Festival, the biggest shopping event in the world. Six out of the nine winners are in the beauty, wellness and personal care categories and include C.O. Bigelow, the oldest apothecary in America known for its customized formulas and therapeutic preparations; Lab to Beauty, a clean beauty company inspired by the farm-to-table movement; Volition Beauty, a company that uses crowdsourcing to change the way beauty products are invented and produced; Pipette, a clean personal care brand focused on families; Punky Colour, an innovative, easy-to-use haircare brand; and Uncle Bud’s, items that offer pain relief hemp and CBD products.

In the coming weeks, Tmall Global will work with these businesses to onboard their products and provide them with marketing tools and resources to help them drive brand awareness. The brands will also continue to receive advice from Tmall Global as they explore the China market and formulate their business strategies.