Beauty skin care trends emerging from New York Fashion Week for spring 2014 are ranging from raw to sophisticated. But a recent consumer survey from The Beauty Company revealed how the average woman really feels about sporting a fake tan.

• 99% of the 245 women surveyed admitted to trying a sunless tanner

• 92% have used a self tanner within the past six months

• The top five reasons why women haven’t used a sunless tanner in the past six months are: (87%) experienced streaks or uneven color; (78%) experienced an unnatural color; (52%) experienced an orange color; (35%) said it’s too hard to apply; (30%) disliked the tanning odor

• 59% have purchased a sunless tanner within the past three months
• 82% purchased a sunless tanner at a mass outlet, such as Walmart or Target

• The most loved sunless tanners are: (1) Jergens; (2) Tan Towel; (3) L’Oréal (4) bareMinerals (5) Clarins