The famed designer has opened his first standalone beauty store where glamour and technology converge to create a truly luxurious retail environment.

Tom Ford Beauty’s retail debut defines true luxury with its combination of high glamour and cutting-edge digital technology.

Located in London’s Covent Garden, the two-story boutique, which opened at the end of last year, is a vision of modern opulence complete with white marble floors, omnipresent mirrors, chrome surfaces, grey glass sculptures, and multiple LED screens. Not surprisingly, the design influences for the store concept were artistic and multi-disciplinary in nature.

“Architecture, art and film have consistently been keystones in Tom Ford’s lexicon and inspirations,” said Celine Gilg, Vice President and General Manager of Tom Ford Beauty UK. “In his desire to create the most luxurious brand of the twenty-first century, Mr. Ford created a concept that is equally futuristic and sculptural in form and rich in materials.”

The store is made up of three separate rooms on each floor: there’s a Color Room, Makeup Room and Fragrance Room on the ground floor, and a Private Makeup Services Room, VIP/Event Space and Grooming Room on the lower level.

“Each room in the 1,400-square foot store features its own enhanced shopping experiences, equipped with various digital technologies that unite technical innovation, bespoke cultural design and the most coveted customer services,” said Celine.

“On the ground floor is an intimate area that offers personalized makeup services and demonstrations by our Tom Ford Beauty Specialist. Customers can experience the full color collection in addition to the Private Blend and Signature fragrance offerings which are brought to life with an interactive digital scenting table and dedicated fragrance dramming area,” Celine continued.

“The downstairs area is dedicated to purely private, invitation-only, service-led spaces,” said Celine. This includes appointment-only services (bookable online) where fragrance customization and makeup services are offered, such as a full Tom Ford makeup look application, as well as makeup master classes and bridal services. Men can also experience exclusive grooming services by an expert barber.

The store’s digital technological features are a big draw. “For the first time, customers using the Memomi ‘Magic Mirror’ can record their makeup applications for use at home as a personalized how-to, sent with a shopping list of products used throughout the service so they can recreate the looks at home. We also have interactive Modiface stations for virtual lipstick try-ons enabling guests to explore our wide range of shades, finishes and textures without having to apply it on their lips.”

Tom Ford Beauty, an Estée Lauder-owned brand, is reportedly on track to reach $1 billion in sales before 2019. Celine explained that it was an honor to be the first market to open the first global Tom Ford Beauty store.

“London had been for many years Mr. Ford’s home and remains where his design HG is based, so it is a city that Mr. Ford has a strong connection and affinity with. The Beauty Quarter in Covent Garden has become a mecca for luxury beauty, now housing the most standalone beauty boutiques within one square mile in London. To us, this area of London was the best place to open our new store.”

Another Tom Ford freestanding store will open in Malaysia later this year.