The omnipresence of digital, the on-demand economy and collaborative consumption have fundamentally altered consumer expectations. Until now, the beauty industry has lagged in disruption, but the indie players have instigated a revolution. With the changing pace of product innovation, increasing market fragmentation, and digital, it’s impossible to keep doing business the same old way. In this special report, Trendalytics analyzes the new way of doing business in beauty and how it is paying off.

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