In this report, Tribe Dynamics shared the top hair brands for April 2019, revealing several successful influencer brand partnerships within the category.

Top Hair Brands:

  1. Brazillian Bond Builder – $6,422,545
  2. Olaplex – $6,327,719
  3. Redken – $5,747,990
  4. Matrix – $4,557,827
  5. Artic Fox Hair Color – $3,905,797
  6. Pantene– $3,895,400
  7. Schwarzkopf Professional – $3,775,175
  8. Pulp Riot – $3,221,414
  9. Amika – $2,783,913
  10. IGK Hair – $2,698,674


  • Amika made its Top 10 debut this month at No. 9 with $2.8M EMV, a 44% month over- month increase. The brand achieved this growth despite a 5% MoM contraction in its ambassador community, underscoring the increased potency of its April influencers. For instance, Amika’s top advocate, blogger and brand partner Krystal Sutherland (@krystalclearmakeup on Instagram), upped her EMV total from $122.3k EMV last month to $516.6k EMV this month. Krystal also ranked as the top earner for the brand’s No. 1 product, the Un.Done Volume and Matte Texture Spray ($356.2k EMV).
  • Olaplex rose from No. 3 in March’s Top 10 to No. 2 in April, with its $6.3M EMV April total representing a 10% month-over-month growth. The brand benefited from momentum around its March-launched No. 6 Bond Smoother, which ranked as Olaplex’s top April product with $499.7k EMV, a 165% MoM increase from its $188.7k EMV haul last month.
  • This year, among the Top 10 brands, The Coachella Valley Music & Arts Festival proved most impactful for Pantene and IGK Hair, sparking a significant portion of each brand’s April EMV total.