1. MAC – $26,792,875

2. Anastasia Beverly Hills – 25,210,105

3. NYX

– 15,704,109

4. Make Up For Ever – 13,938,508
5. L’Oréal Paris – 13,761,012
6. Urban Decay – 12,971,753
7. NARS – 12,918,911

8. Maybelline – 12,350,069

9. Too Faced

– 10,766,153

10. Colour Pop – 7,109,373

Key takeaways from May’s report include:

• L’Oréal drives Pinterest engagement with collaborative inspiration boards

• Liquid lipsticks dominate on social media as the quarter’s most talked about product

• Maybelline’s EMV is up 33% in May from the previous month, bolstered by multiple mentions from Refinery29

• Too Faced experiences its second month of depressed EMV, falling by 16% between April and May

• Urban Decay earned the greatest bump in EMV between March and May, posting a 40% improvement thanks to hype surrounding the latest installment in its NAKED palette collection

To access the full report, please click here.