Top 10 Cosmetics Brands
1. Anastasia Beverly Hills – $76,337,497
2. Benefit – $47,512,493
3. MAC – $42,076,680
4. NYX – $39,821,477
5. Tarte – $39,509,222
6. Too Faced – $38,101,502
7. Urban Decay – $36,161,509
8. Huda Beauty – $34,457,450
9. Make Up For Ever – $32,496,697
10. Morphe – $27,274,824
Leaderboard Highlights
- Anastasia Beverly Hills’ bestselling Glow Kit launched two more shade collections, “Moonchild” and “Sweets.” The cooler, pastel hues propelled the resurgence of the hashtag #glowkit.
- Towards the end of July, indie brand Huda Beauty—already a go-to for false lashes—released 16 shades of its all-new Liquid Matte Lipstick.
- Make Up For Ever re-entered the Top 10, bolstered by its new collection of Artist Rouge Lipsticks. The brand sent numerous influencers the full 45-shade line to swatch and review.
Top 10 Skin Care Brands
1. Glamglow – $3,935,109
2. Lush – $3,325,031
3. EOS – $2,918,446
4. Loving Tan – $2,717,282
5. Farsli – $2,593,023
6. Tatcha – $2,580,305
7. Fresh – $2,059,399
8. Nivea – $1,806,940
9. Neutrogena – $1,629,085
10. Vanity Planet – $1,542,251
Leaderboard Highlights
- Glamglow climbed to the top of the rankings, bolstered by the brand’s collaboration with Sega and subsequent participation in July’s Comic-Con event. Instagram giveaways of the limited-edition Pantone Sonic Blue GravityMud masks contributed to a spike in social media conversations around #gravitymud. The hashtag generated $766.6 EMV, nearly quadrupling its June figure.
- Top 10 newcomer Nivea launched its Daily Essentials Creme Care Cleansing line, gifting influencers the new products and engaging them to create videos that feature beauty and lifestyle “tips” from their mothers. The #niveacremecarecleanse campaign accrued $225.0K EMV.
To access more details on July performance for cosmetics and skin care, please click here.
