TULA Skincare has entered into a unique brand partnership with Olympic gold medalist Shawn Johnson East.

Originally a member of TULA’s influencer program, Shawn, who is also an author and mom, is opting for equity in the company in lieu of a more traditional influencer agreement for her continued work with the brand. The next endeavor for the brand will see the launch of TULA’s newest iteration of its So Polished collection, So Pumpkin, which is inspired by Shawn’s own fall family traditions. The scrub is inspired by Shawn’s mother’s pumpkin bread recipe, which sparked a viral phenomenon of bakers hoping to replicate the fall favorite.

As a consistent top revenue driver, Shawn has continually introduced her fanbase to TULA’s products. Her candor in sharing lessons as a competitive athlete, as well as personal life experiences, align closely with TULA’s, said Savannah Sachs, CEO of TULA Skincare.

“We’re excited to take our partnership with Shawn to another level with an equity stake in TULA. A consistent top revenue driver, Shawn has had an impactful role in our influencer program to date, and this new partnership will continue to leverage her unique experiences and expertise. Shawn embodies everything we stand for at TULA – inspiring confidence and positivity from the inside out – and we love that she has built her community in such a refreshing, authentic, and relatable way,” said Savannah.

About 40 percent of TULA’s customers use an exfoliator or scrub in their skin care routine, sparking So Pumpkin and the OG So Polished Sugar Scrub, to meet demand.

“As an entrepreneur, I’m proud to have an equity stake in a brand whose values really resonate with me as someone who’s had to learn to become confident and positive when it comes to myself and my body. With TULA, I wholeheartedly believe in what the brand represents, and am excited to continue helping to amplify that message,” Shawn Johnson East.

So Pumpkin launches nationwide on Tula.com and in Ulta Beauty on August 19.