The list of brands to be sold at Ulta Beauty at Target has been revealed.
The assortment of prestige brands includes, but is not limited to: Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia’s Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, TULA Skincare, Ulta Beauty Collection and Urban Decay, among others. The full list of brands, including some that are exclusive to Ulta Beauty, can be found on A Bullseye View.
The store in stores will launch in more than 100 Target stores and Target.com beginning in August. The retail concept looks to pair Ulta Beauty’s industry authority with Target’s beloved experience to deliver a one-of-a-kind beauty experience. Each will be prominently placed near the existing Target beauty section and will feature specialized displays, discovery zones, as well as on-trend, seasonally relevant offerings. The goals is for these stores to reach a total of 800 Targets across the country in the coming years.
“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” said Kecia Steelman, Chief Operating Officer, Ulta Beauty. “Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”
“Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment. This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways,” said Christina Hennington, Executive Vice President and Chief Growth Officer, Target. “With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”
The list of more than 100 locations at launch can be found here Ulta.com/Target.
The immersive experience will also live on Target.com and in the Target app with an elevated look and feel. Guests who shop Ulta Beauty at Target qualify for rewards from both Target Circle and Ultamate Rewards. Online shoppers will receive free shipping for qualifying orders and same-day fulfillment services, Drive Up, Order Pickup and same-day delivery with Shipt at participating store locations.
