Beauty veteran Esi Eggleston Bracey has been tapped as Executive Vice President & Chief Operating Officer of Unilever North America Personal Care, effective January 1, 2018. As a part of her role, Esi will oversee a $5 billion division, which includes the Dove, Vaseline and Suave brands. She will also work closely with newly-acquired Sundial Brands’ owner and President, Richelieu Dennis, to further accelerate the growth, purpose-driven mission and consumer connectivity of Sundial Brands.

“I’ve enjoyed a long-standing relationship with Esi and look forward to working with her to continue to change the game in beauty, personal care and community building,” said Richelieu.

Esi most recently was President of Coty’s Consumer Division, a positioned she left abruptly after five months. Prior to that Esi was at Procter & Gamble for more than 25 years, overseeing brands such as CoverGirl.