Walgreens has announced plans to discontinue operations of its various beauty and personal care related websites, including beauty.com and drugstore.com, with the plan to focus on its banner website, walgreens.com. Both sites will cease operations by the end of September.

The move marks Walgreens exit from third-party prestige beauty ecommerce and signals that the retailer will likely focus on the higher-end brands it owns, such as Boots No7, Soap & Glory and Liz Earle.

Walgreens acquired Drugstore.com, Beauty.com and SkinStore.com in 2011 in deal valued at $409 million, according to Internet Retailer. At the time, Drugstore.com’s 2010 web sales were $456.5 million. In May, Walgreens sold SkinStore.com to The Hut Group, a U.K-based mass merchant.