In a recent post by Fast Company, author Stephanie Vozza spoke with Sally Hogshead, CEO and founder of Fascinate, Inc., a marketing research and consulting firm, to reveal what makes certain people so fascinating. Ultimately, Sally discusses three reasons why some people stand out versus others:

1. DON’T TRY TO FIT IN.

2. RETHINK YOUR STRENGTHS.

3. CREATE YOUR TAGLINE.

To find out what each of these really mean, please click here.