Maybe appearances shouldn’t count, and maybe people shouldn’t be allowed to pass judgment based solely on how someone is dressed, but it happens. Let’s face it, you’re branded the minute you walk through the door. Robin Fisher Roffer, Founder and Chief Executive Officer, Big Fish Marketing, Inc., is a brand strategist for the digital age and a leading reinvention specialist. Her blog recently discussed just how much appearances count in business. Here’s what she had to say.

* Be A Wardrobe Detective: In advance of any meeting, walk through the lobby of the building you’ll be visiting during lunch time and observe everyone’s style as they pass by. If that’s not possible, Google your prospect and find a profile picture or visit the company website or Facebook page for employee images.

* Consider Your Audience’s Taste: After you’ve done your research, think about what your target audience will respond to, feel safe with, understand, respect and admire. Then consider how you can fit into their culture without blending in.

* Establish A Signature Style That’s Memorable: If you’re in a creative industry, look creative. [Robin] won [her] biggest account wearing a pair of jodhpurs, a riding jacket with a man’s tie boldly printed with a cowboy busting a bronco.

* Look Current Even If Your Industry Is Conservative: What’s important is to feel confident, secure and savvy. You don’t want to copy anyone. Wear clothes that tell your target you’re capable of just about anything, especially moving up.

* Get Your Clothes Tailored, Your Shoes Re-heeled: Take a tip from the top CEOs, always tailor your clothes to fit beautifully and make sure to keep your shoes in shape. Uneven heels are a signs of disrepair. They communicate someone who’s going down, not up and coming.

* Discover Your Signature Piece: The writer Tom Wolfe was known for his white suits, Diane Keaton lives in turtlenecks; Larry King tops his button down shirts with suspenders. Choose a distinctive accessory or “recognizer” and make it your own.

For the complete article, visit: http://bigfishmarketing.com/change-a-career/what-you-wear/