MaCher is taking fragrance sampling to the next level by offering up hair accessories, and even rings, as ways for consumers to test out new scents.

“In a world of overly-connected consumers and information overload, a fragrance company can break through the clutter when launching a new scent by simply going back to basics with fragrance sampling: 88 percent of women buy a fragrance for its juice,” said Danielle Black, Account Director, at New York-based MaCher.

But juggling a smart phone, texting friends, checking emails and running half blindly through the local retail store en route to accomplish the next errand doesn’t make for a hands-free moment. MaCher’s solution has been to incorporate scent into hair accessories and jewelry, which are designed with the capability of carrying scent.

And, since many fragrances carry designer brands, consumers are more than willing to wear the special accessory, added Danielle.

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