Millennial and Generation Z consumers hold enormous influence and spending power in today’s market, and it will only increase in the years to come. Hence, it is crucial for brands to keep up with trends within these cohorts. Industry leading AR makeup app, YouCam Makeup, analyzed big data of 611,382 Millennial and Gen Z users over the course of six months, and developed a lip color trend forecast for the upcoming year that will allow cosmetics brands to best tailor their marketing strategy. The report includes:

  • The Top 3 Lipstick Colors for 2020 by Country
  • Country Color and Texture Analysis for Millennials and Gen Z
  • 2020 Lip Color Trend Forecast

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