Anisa International Invests in Clean Beauty

Anisa International is investing for the future, putting focus on responsible manufacturing. For more than 25 years, Anisa International has been designing and manufacturing cosmetic brushes and skin care tools….

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Why Attending Groceryshop Matters to Beauty Executives

Don’t let the name Groceryshop fool you⁠—the event’s reach extends far beyond traditional grocers, spanning representatives from established and startup CPG brands, as well as retailers from mass marketers, drug stores, supermarkets, c-stores, dollar stores, warehouse clubs, ecommerce sites, grocery and wholesale clubs, among others.

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How Do Brands Measure the Power of Influence?

Influenster partnered with data giant IRI for a third-party study. The results validate that Influenster’s solution – which enables brands to tap into authentic consumer advocacy at scale – works to help fuel conversion…and can be measured.

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The Newest Tool in Experiential Marketing

Sampling has long been proven to be a powerful, and targeted, tool for building transactions—even more so than in-store marketing. Sampling Effectiveness Advisors reports 73% of consumers are likely to…

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Smarter Sampling Offers Competitive Edge

Even in the digital world, trying before buying is key. Arcade Beauty, the pioneer of sampling, is duplicating the power of digital sampling in stores with an equity investment in Vengo Labs, a retail tech company that’s innovating out-of-home advertising and reinventing sampling distribution methods.

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Not Willing to Take on Investors? Your Top Options to Fuel Growth

Whether you’re a fast-growing, direct-to-consumer beauty brand that just scored its dream retailer, or an established company ready to expand, there are financial options available that don’t require securing outside investors, or worse yet, passing on the opportunity for growth.

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Winning the In-Store Experience

Sonia Summers, CEO and Founder of Beauty Barrage, makes it clear what her company is, and what it is not. Beauty Barrage delivers highly-trained sales associates who are laser-focused on…

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Navigating the Amazon Maze

Market Defense can help brands set up their business and gear up for growth. This includes building a brand’s reputation, equity and visibility via listing optimization, marketing, advertising expertise and account management.

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