The New Era of Sampling Begins at Home

How to Engage the Connected Consumer to Drive Conversion Sampling, an effective way to drive product trial, has taken on greater significance over the past 18 months. Elevated by a…

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Sustainable Beauty Without Compromising Luxury

Everyone is talking about sustainability, but not everyone is making real-world change. Packaging trailblazers FusionPKG and Eastman are collaborating to deliver impactful alternatives to conventional plastic that won’t sacrifice aesthetics for sustainability. Every…

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The Wellness Revolution is Boosting Hair Care Sales

In hair care, clean means more than just cleansing. Wellness has moved to the forefront of everyone’s lives, with hair care joining the movement as consumers seek better ingredients, sustainable packaging and…

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The Biggest Beauty Trends for 2021

In a survey of 15,000 beauty shoppers, Klarna, the world’s leading global payments and shopping provider, asked consumers how they’re shopping for beauty during the pandemic and the trends they expect to continue.

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How to Sell Successfully on Amazon

The platform accounts for more than one-third of all online beauty product sales, and beauty is the third-fastest growing category on the platform, according to eMarketer.

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