The Wellness Revolution is Boosting Hair Care Sales

In hair care, clean means more than just cleansing. Wellness has moved to the forefront of everyone’s lives, with hair care joining the movement as consumers seek better ingredients, sustainable packaging and…

more

The Biggest Beauty Trends for 2021

In a survey of 15,000 beauty shoppers, Klarna, the world’s leading global payments and shopping provider, asked consumers how they’re shopping for beauty during the pandemic and the trends they expect to continue.

more

How to Sell Successfully on Amazon

The platform accounts for more than one-third of all online beauty product sales, and beauty is the third-fastest growing category on the platform, according to eMarketer.

more

The Beauty Trends Dominating COVID-19

AI, Brand Loyalty & Sampling Emerge as Key Trends During Pandemic To better understand the fluctuating landscape, Influenster, which was acquired by Bazaarvoice in 2019, conducted a series of surveys…

more

New Findings on COVID-19 and Online Shopping

How COVID-19 Has Impacted Online Shopping & Social Media Social media usage and online spending continues to skyrocket during the pandemic. The trend is even dominating the beauty category which…

more