Dedicated Newsletters are created in partnership with CEW as a custom, branded article about your company. They allow you to tell your brand’s story, in your words, your way. And, are delivered to CEW’s database of 30,000 beauty industry executives, a highly targeted audience.
Closing the Loop: Linking Backend Operations to Customer Experience for Increased Profitability The recent pandemic forcing the closing of physical retail and an uptick in e-commerce amplifies the need for…
When stores started closing in the wake of COVID-19, Sonia Summers pivoted into action. The CEO and founder of Beauty Barrage quickly adjusted her focus from demo to digital, redirecting…
Beauty Labs founder Mark Gerhard on why custom apps are the smartest way forward. Mark Gerhard loves an unfair advantage. And you could argue that as the founder of the…
Contactless. The term has emerged repeatedly during the COVID-19 pandemic as concern for catching the virus reached a pinnacle. Ways to pick up food, receive groceries and pay for purchases…
The beauty industry still holds tremendous potential, especially for compelling new brands. But the margin for error is razor thin. To improve odds for success, both large and nascent brands…
Rapid response is mission critical in today’s fast-moving beauty industry. Perhaps there’s no more eye-opening example than recent consumer quests for essentials, such as hand sanitizer, during COVID-19. Retailers who…
There is a promising opportunity in China for beauty brands—good news at a time when U.S. sales are stalling. As China begins rebounding and recovering from disruptions caused by the…
The way brands staff up for in-store support is about to undergo major changes. And the beauty industry needs to be ready. The impact of Assembly Bill-5, which became a…
As beauty continues to transform, a growing need for new financial options exists.
The $532 billion global beauty industry continues its rapid growth, supported by tremendous levels of innovation, a burgeoning landscape of digital native brands, and many investors putting significant capital and…
In a beauty market previously dominated by color cosmetics, skin care is the segment to watch.
Research reveals getting products into people’s hands is one of the top sales drivers in the beauty industry.
