How To Win in an Experience Economy
August 7, 2019
Creating a signature branded experience is one of the key components to in-store success.
Beauty News: Dedicated Newsletters
Dedicated Newsletters are created in partnership with CEW as a custom, branded article about your company. They allow you to tell your brand’s story, in your words, your way. And, are delivered to CEW’s database of 30,000 beauty industry executives, a highly targeted audience.
Anisa International Invests in Clean Beauty
July 10, 2019
Anisa International is investing for the future, putting focus on responsible manufacturing. For more than 25 years, Anisa International has been designing and manufacturing cosmetic brushes and skin care tools….
Cosmoprof North America: The Must-Attend Event for Beauty Executives
June 25, 2019
Retailers, distributors, beauty brands and suppliers always find rich opportunities and inspiration at the event which has been the launchpad for numerous successful brands and ideas.
Why Attending Groceryshop Matters to Beauty Executives
June 19, 2019
Don’t let the name Groceryshop fool you—the event’s reach extends far beyond traditional grocers, spanning representatives from established and startup CPG brands, as well as retailers from mass marketers, drug stores, supermarkets, c-stores, dollar stores, warehouse clubs, ecommerce sites, grocery and wholesale clubs, among others.
How Do Brands Measure the Power of Influence?
June 12, 2019
Influenster partnered with data giant IRI for a third-party study. The results validate that Influenster’s solution – which enables brands to tap into authentic consumer advocacy at scale – works to help fuel conversion…and can be measured.
The Newest Tool in Experiential Marketing
May 15, 2019
Sampling has long been proven to be a powerful, and targeted, tool for building transactions—even more so than in-store marketing. Sampling Effectiveness Advisors reports 73% of consumers are likely to…
Smarter Sampling Offers Competitive Edge
May 2, 2019
Even in the digital world, trying before buying is key. Arcade Beauty, the pioneer of sampling, is duplicating the power of digital sampling in stores with an equity investment in Vengo Labs, a retail tech company that’s innovating out-of-home advertising and reinventing sampling distribution methods.
Not Willing to Take on Investors? Your Top Options to Fuel Growth
April 3, 2019
Whether you’re a fast-growing, direct-to-consumer beauty brand that just scored its dream retailer, or an established company ready to expand, there are financial options available that don’t require securing outside investors, or worse yet, passing on the opportunity for growth.
Winning the In-Store Experience
March 20, 2019
Sonia Summers, CEO and Founder of Beauty Barrage, makes it clear what her company is, and what it is not. Beauty Barrage delivers highly-trained sales associates who are laser-focused on…
AllWork: The Secret Weapon for Winning at Retail
February 4, 2019
AllWork offers the only beauty industry-specific software and services platform to help brands and retailers transform how they manage their in-store talent.
Navigating the Amazon Maze
February 4, 2019
Market Defense can help brands set up their business and gear up for growth. This includes building a brand’s reputation, equity and visibility via listing optimization, marketing, advertising expertise and account management.
A Financial Survival Kit for Beauty Entrepreneurs
February 4, 2019
In an industry dominated by conglomerates, Rosenthal is a family-owned, private company that supports beauty companies so they can flourish.
