Dedicated Newsletters are created in partnership with CEW as a custom, branded article about your company. They allow you to tell your brand’s story, in your words, your way. And, are delivered to CEW’s database of 30,000 beauty industry executives, a highly targeted audience.
How to Engage the Connected Consumer to Drive Conversion Sampling, an effective way to drive product trial, has taken on greater significance over the past 18 months. Elevated by a…
Consumers have made it clear. The bottle itself is becoming just as important as what’s inside the bottle, driving the search for sustainable beauty packaging. Beauty brands, both multinationals and…
Learn how Snapchat is inviting Beauty seekers to inspiration, new experiences, and product discovery daily.
Everyone is talking about sustainability, but not everyone is making real-world change. Packaging trailblazers FusionPKG and Eastman are collaborating to deliver impactful alternatives to conventional plastic that won’t sacrifice aesthetics for sustainability. Every…
In hair care, clean means more than just cleansing. Wellness has moved to the forefront of everyone’s lives, with hair care joining the movement as consumers seek better ingredients, sustainable packaging and…
After a long year of wearing sweats and messy buns to shuffle in and out of virtual meetings, consumers are ready to refresh their look. Data shows that young shoppers…
Stunning video is one of, if not the most, evocative way of cultivating a true connection between a brand and its audience. Beauty lends itself particularly well to this type…
Gear Up for the Color Boom Consumers are ready to restock their cosmetics bags. Is your brand ready? The rollout of vaccines is a game changer for the color cosmetics…
Consumers are doing their share, and the pressure is on for beauty brands to do the same.
In a survey of 15,000 beauty shoppers, Klarna, the world’s leading global payments and shopping provider, asked consumers how they’re shopping for beauty during the pandemic and the trends they expect to continue.
Consumers are seeking out products that are not only safe for them, but also safe for the planet.
The platform accounts for more than one-third of all online beauty product sales, and beauty is the third-fastest growing category on the platform, according to eMarketer.
