What Shoppers Want as They Return to Beauty Shopping
October 27, 2021
The results are in: shoppers are ready to engage with beauty experts as they return to in-store shopping.
Beauty News: Dedicated Newsletters
Dedicated Newsletters are created in partnership with CEW as a custom, branded article about your company. They allow you to tell your brand’s story, in your words, your way. And, are delivered to CEW’s database of 30,000 beauty industry executives, a highly targeted audience.
How Urban Hydration is Building a Clean, Green Beauty Brand with Heart
October 20, 2021
The Black-owned, female-founded clean beauty brand not only makes the highest standard beauty products at accessible prices, but the company also gives back as part of its mission to save the planet.
Building a Blockbuster Brand with a Conscious Approach
October 13, 2021
Glow Recipe is much more than a brand known for its breakthrough beauty products.
How to Meet Consumers’ Demands for Sustainable Packaging
September 29, 2021
Consumers are looking to brands to help them reduce 120 billion-plus units of packaging created by the beauty industry. A poll by Futerra reveals people are trusting brands to help…
The New Era of Sampling Begins at Home
September 15, 2021
How to Engage the Connected Consumer to Drive Conversion Sampling, an effective way to drive product trial, has taken on greater significance over the past 18 months. Elevated by a…
First Glass Airless System Offers Clear Path to More Sustainable Packaging & Beauty
August 4, 2021
Consumers have made it clear. The bottle itself is becoming just as important as what’s inside the bottle, driving the search for sustainable beauty packaging. Beauty brands, both multinationals and…
How Beauty Brands Can Use Snapchat to Reach GenZennials
July 21, 2021
Learn how Snapchat is inviting Beauty seekers to inspiration, new experiences, and product discovery daily.
Sustainable Beauty Without Compromising Luxury
June 30, 2021
Everyone is talking about sustainability, but not everyone is making real-world change. Packaging trailblazers FusionPKG and Eastman are collaborating to deliver impactful alternatives to conventional plastic that won’t sacrifice aesthetics for sustainability. Every…
The Wellness Revolution is Boosting Hair Care Sales
June 9, 2021
In hair care, clean means more than just cleansing. Wellness has moved to the forefront of everyone’s lives, with hair care joining the movement as consumers seek better ingredients, sustainable packaging and…
What You Need to Know as Shoppers Return to Beauty
May 19, 2021
After a long year of wearing sweats and messy buns to shuffle in and out of virtual meetings, consumers are ready to refresh their look. Data shows that young shoppers…
MOSS Studio: Cultivating Connections with Meaningful Video Content
May 5, 2021
Stunning video is one of, if not the most, evocative way of cultivating a true connection between a brand and its audience. Beauty lends itself particularly well to this type…
Is Your Brand Ready for the Color Cosmetics Boom?
April 28, 2021
Gear Up for the Color Boom Consumers are ready to restock their cosmetics bags. Is your brand ready? The rollout of vaccines is a game changer for the color cosmetics…
