Tatcha: COVID Ecommerce Strategies

Sarah Henry, Chief Marketing Officer, TATCHA, discusses how the brand invested in e-commerce and created content, messaging and assets that resonated with consumers.

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TikTok v Reels: The Beauty Industry Weighs In

Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.

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