How AI-Led NakedPoppy Aims to be the Amazon of Clean Beauty
October 10, 2019
The subscription-free site uses an intelligent proprietary technology to aggregate clean beauty recommendations into a personalized, shoppable boutique.
Beauty News: Digital
Influenster Acquired by Bazaarvoice to Enhance UGC Solutions
August 28, 2019
Through the acquisition, Bazaarvoice will gain access to Influenster’s 6 million-member community, allowing both companies to build relationships with new and existing customers.
How AI is Shaping Fragrance
August 26, 2019
Artificial intelligence and data-driven algorithms are heralding a new era for the fragrance industry, which is being transformed by machine learning. CEW’s Beauty News presents the newest ways that AI-powered technology is reshaping the world of perfumery.
Tribe Dynamics: ColourPop, Too Faced and Dose of Colors EMV Increased in July
August 15, 2019
In this report, Tribe Dynamics shared the top cosmetics brands for July 2019, revealing several successful influencer brand partnerships within the category.
Influenster x Tribe Dynamics: Building Business with Product Reviews + Social Content
August 12, 2019
Influenster and Tribe Dynamics recently collaborated to build a report on trend predictions and spotlights on brands and products winning with EMV and reviews.
Ingredient Software Secures $150K, Partners with Credo
August 5, 2019
The cloud service utilizes API to assist consumers with identifying cosmetics ingredients and enables brands to offer greater transparency.
Tribe Dynamics: How Brands Manage Content and Influencers
August 1, 2019
Conor Begley, Co-founder & President, Tribe Dynamics, discusses how brands and influencers can manage transactional editorial content for successful campaigns.
How Macy’s is Using Technology to Increase Fragrance Sales
July 29, 2019
The nation’s largest department store chain is using technology to change the way it sells perfume and hoping to improve the customer experience in the process.
How Seed Beauty Utilizes Instagram Shopping
July 29, 2019
Ashton Wall, Head of Performance Marketing, Seed Beauty, discusses how ColourPop uses Instagram shopping to drive sales and engagement, as well as influencer partnerships.
Unilever Partners with HelloAva to Launch AI-Powered Hair Platform
July 25, 2019
AI-powered personalization tool, HelloAva, has launched its own hair analyzer platform, “My Hair,” to help consumers find their ideal hair products.
NARS’ Social Strategy with Influencers
July 22, 2019
Dina Fierro, VP of Digital, NARS discusses the various ways the brand partners with influencers to add dimension to its Instagram marketing strategy.
Poshly Launches Podcast for Aspiring Beauty Entrepreneurs
July 18, 2019
Beauty data company, Poshly, has launched a podcast aimed at empowering aspiring beauty entrepreneurs with access to insights and best practices from successful beauty founders.
