Tatcha: COVID Ecommerce Strategies
October 19, 2020
Sarah Henry, Chief Marketing Officer, TATCHA, discusses how the brand invested in e-commerce and created content, messaging and assets that resonated with consumers.
Beauty News: Digital
Tatcha: Strategies to Win Over the Gen Z Consumer
October 13, 2020
Sarah Henry, Chief Marketing Officer, Tatcha, discusses connecting with Gen Z via the platforms they are using, social impact initiatives and experiential marketing.
Charlotte Tilbury Amplifies Virtual Consumer Experience
October 6, 2020
This new virtual experience includes virtual consultations, virtual try-ons and a 24/7 gifting hotline.
CEW to Partner with Cheddar on Beauty News Program
October 6, 2020
CEW is partnering with on-demand and live news network, Cheddar, to launch Business of Beauty, a new program that will cover the most exciting news within the $500 billion beauty industry.
TikTok v Reels: The Beauty Industry Weighs In
September 21, 2020
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
AI-Powered E-tailer Mira Beauty Celebrates Funding Round
September 15, 2020
Mira Beauty has closed a $9 million round of funding, making it the first AI-driven beauty and personal care retailer in the U.S.
Shannon Britton Appointed to Chief Information Officer, Shiseido Americas
September 14, 2020
Shiseido Americas has appointed Shannon Britton as Chief Information Officer, effective September 14. She will report to Ron Gee, Interim CEO of Shiseido Americas.
No7 Partners with Revieve to Offer AI-Powered Personalization
September 10, 2020
AI beauty tech company, Revieve, has announced that it will begin working with Boots and its skin care brand No7, to provide online personalization to its customers.
Revieve: Using Digital Tools to Prep Retailers for a Post-COVID World
August 12, 2020
The future of retail will be around leveraging personalization through digital solutions, according to Revieve’s CEO & Co-Founder, Sampo Parkkinen.
5 Minutes with Bluemercury’s Marla Beck
August 11, 2020
CEW Members: Please login to view the article. Non-Members: For the short term, we’ve opened up our articles to non-members. This free access does not include access to special reports….
Unfiltered Experience’s Virtual Trade Show Approach
August 10, 2020
CEW Members: Please login to view the article. Non-Members: For the short term, we’ve opened up our articles to non-members. This free access does not include access to special reports….
Sephora Partners with Instagram for New Checkout Format
June 24, 2020
Sephora has announced a new digital collaboration with Instagram, one that combines beauty discovery with shopping for a seamless consumer experience.
