Supergreat, which recently secured $2.5 million in funding, is aiming to fill the white space for authentic reviews with user-generated videos.
With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.
In cosmetics, Huda Beauty experienced the Top 10’s only EMV increase as a result of influencer content creation around it Matte & Metal Melted Shadows. In skin care, Farmacy entered the Top 10 for the first time since October 2018. And, in hair, Tresemmé entered the Top 10 for the first time since September 2018 and experienced the highest EMV growth, within the Top 10.
CEW sat down with several Alibaba Group team members to hear the latest about what’s happening in beauty at one of the world’s largest retailers.
This roundup focuses on the latest beauty industry technology innovations, including Il Makiage’s digital shade matching platform, CHI’s high-tech hair color solution app and YouCam’s new AI and AR programs for retailers.
Euromonitor shares the top five digital trends for 2019 that will shape the consumer path to purchase over the coming year, including consumer trends, new technologies and autonomous stores.
E.l.f.’s Chairman and CEO, Tarang Amin, announced the closures during the company’s fourth quarter earnings report, which continued on a downward trajectory for mass makeup brand
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.
Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.
Garnier is tapping shade matching technology from sister company ModiFace to assist consumers in finding their best hair color match using personalized technology.
Daniel Hodgdon, the brand’s founder shares how he utilized social media to grow the business; strategies that helped convert one-time purchasers to subscribers; and future plans for the brand.
Erno Laszlo is aiming to modernize its 92-year-old heritage skin care brand by launching several new initiatives aimed at attracting new consumers. Here, CEW Beauty Insider spoke to Kristy Watson, the brand’s Chief Marketing Officer, about Erno Laszlo’s retail growth plans, digital transformation strategy and how the brand is resonating in China.
