E.l.f.’s Chairman and CEO, Tarang Amin, announced the closures during the company’s fourth quarter earnings report, which continued on a downward trajectory for mass makeup brand
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.
Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.
Garnier is tapping shade matching technology from sister company ModiFace to assist consumers in finding their best hair color match using personalized technology.
Daniel Hodgdon, the brand’s founder shares how he utilized social media to grow the business; strategies that helped convert one-time purchasers to subscribers; and future plans for the brand.
Erno Laszlo is aiming to modernize its 92-year-old heritage skin care brand by launching several new initiatives aimed at attracting new consumers. Here, CEW Beauty Insider spoke to Kristy Watson, the brand’s Chief Marketing Officer, about Erno Laszlo’s retail growth plans, digital transformation strategy and how the brand is resonating in China.
In this quarterly report from Tribe Dynamics, the company ranks the top beauty brands in earned media performance across major international markets including the U.S., Canada, U.K, France, Japan, Spain and Italy.
In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.
Over 250 million people utilize Pinterest’s platform for inspiration and ideas, making it a great source to identify potential trends. From grey hair to superfood powders, here’s what the company says will be hot in beauty and wellness for the year ahead.
In this report, Euromonitor explores how technology could redefine consumer experiences over the next 20 years. Emerging concepts include retail outlets shifting into micro experiential centers, at-home robotic assistants, and virtual currency where consumers earn points for spending and promoting fandom on social media.
In this special report, Tribe Dynamics looked at influencer skin care content between July 2017 and June 2018 (H2 2017-H1 2018), to identify the top 10 skin care brands and reasons why they were successful.
The Clairol Color Expert will be the first at-home hair color Action developed for the voice activated system, which is designed to help consumers with the entire hair color process.
