While many retailers are dedicating at least 15 percent of their shelf space to Black-owned beauty brands, that hasn’t stopped entrepreneurs from launching their own beauty e-tailing sites to serve the needs of the broader BIPOC community.
Farfetch Limited, the global luxury fashion platform, has announced it will acquire luxury beauty retailer, Violet Grey, for an undisclosed sum. Since its launch in 2014, Violet Grey has become a launchpad for luxe beauty brands.
Indie beauty brand Valde Beauty has launched into the metaverse via a virtual gallery in Decentraland with a limited number of handcrafted, semi-precious refillable lipstick vessels. The phygital collection is called Divine Crystal Armor and establishes the beauty brand’s entry into a community meant to support female creatives, artists and beauty entrepreneurs in the Latin X, BIPOC and LGBQT.
NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.
Well-crafted moving imagery tells a story and resonates with audiences, unlike any other medium in a marketing campaign, which is why MOSS Studio + Magazine is so passionate about this form of creative.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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