Through the acquisition, Bazaarvoice will gain access to Influenster’s 6 million-member community, allowing both companies to build relationships with new and existing customers.
Artificial intelligence and data-driven algorithms are heralding a new era for the fragrance industry, which is being transformed by machine learning. CEW’s Beauty News presents the newest ways that AI-powered technology is reshaping the world of perfumery.
In this report, Tribe Dynamics shared the top cosmetics brands for July 2019, revealing several successful influencer brand partnerships within the category.
Influenster and Tribe Dynamics recently collaborated to build a report on trend predictions and spotlights on brands and products winning with EMV and reviews.
The cloud service utilizes API to assist consumers with identifying cosmetics ingredients and enables brands to offer greater transparency.
Conor Begley, Co-founder & President, Tribe Dynamics, discusses how brands and influencers can manage transactional editorial content for successful campaigns.
The nation’s largest department store chain is using technology to change the way it sells perfume and hoping to improve the customer experience in the process.
Ashton Wall, Head of Performance Marketing, Seed Beauty, discusses how ColourPop uses Instagram shopping to drive sales and engagement, as well as influencer partnerships.
AI-powered personalization tool, HelloAva, has launched its own hair analyzer platform, “My Hair,” to help consumers find their ideal hair products.
Dina Fierro, VP of Digital, NARS discusses the various ways the brand partners with influencers to add dimension to its Instagram marketing strategy.
Beauty data company, Poshly, has launched a podcast aimed at empowering aspiring beauty entrepreneurs with access to insights and best practices from successful beauty founders.
The first images of Lady Gaga’s donning makeup from her new line has surfaced online. The singer is being praised widely on social media for the un-retouched looks.
