Beauty news and articles featuring digital topics from the nonprofit, professional organization Cosmetic Executive Women (CEW)
While many retailers are dedicating at least 15 percent of their shelf space to Black-owned beauty brands, that hasn’t stopped entrepreneurs from launching their own beauty e-tailing sites to serve the needs of the broader BIPOC community.
Farfetch Limited, the global luxury fashion platform, has announced it will acquire luxury beauty retailer, Violet Grey, for an undisclosed sum. Since its launch in 2014, Violet Grey has become a launchpad for luxe beauty brands.
Indie beauty brand Valde Beauty has launched into the metaverse via a virtual gallery in Decentraland with a limited number of handcrafted, semi-precious refillable lipstick vessels. The phygital collection is called Divine Crystal Armor and establishes the beauty brand’s entry into a community meant to support female creatives, artists and beauty entrepreneurs in the Latin X, BIPOC and LGBQT.
Virtual shopping experiences in the metaverse, a market opportunity Bloomberg Intelligence estimates will reach $800 billion in the next two years, has a big consumer group in Gen Z.
P&G Beauty is looking to connect consumers directly with its latest product and digital innovations with the development of an immersive metaverse experience, BeautySPHERE.
NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.
Well-crafted moving imagery tells a story and resonates with audiences, unlike any other medium in a marketing campaign, which is why MOSS Studio + Magazine is so passionate about this form of creative.
MOSS Studio + Magazine examines the creative evolution of Estée Lauder, with a focus on the emotive narrative that products made by the brand are designed to enhance inner beauty.
CEW Members: Please login to view this page. Non-Members: Join CEW to access all pages, articles and reports.
Global beauty and wellness venture capital firm IgniteXL Ventures has raised a debut $10 million fund to back disruptive products, services, and business models in beauty and wellness.
Bolt, a leading checkout and shopper network company, has expanded internationally by launching with Benefit Cosmetics and signing a partnership with PrestaShop in European markets.
Sephora announced today it is launching same-day delivery for purchases of prestige beauty products to customers nationwide.
