Among the new innovations includes high-tech private pod stations that give clients the ability to preview their hair looks under different lightings, shop products and stream TV shows.
This roundup focuses on the latest beauty industry technology innovations, including Il Makiage’s digital shade matching platform, CHI’s high-tech hair color solution app and YouCam’s new AI and AR programs for retailers.
This week’s Beauty Scene focuses on newness from IT Cosmetics, Milk Makeup and R+Co. From a new skin care and makeup range inspiring confidence in women of all ages, to a cannabis seed extract-infused primer, to a first foray into fragrance, makeup and temporary hair color from a hair care empire, here’s what you need to know.
In cosmetics, Morphe jumped one spot to claim the No. 2 rank in the Top 10, partially due in part to the buzz around its James Charles Palette. In skin care, several Top 10 brands capitalized on launch momentum by introducing skin-soothing, cannabis-based products into their lineups. And, in hair, Briogeo entered the Top 10, stemming almost entirely from the brand’s inclusion in Boxycharm’s January box.
Anne-Marie spoke with CEW’s Beauty Insider about the changes she’s made since stepping in as Senior Vice President, Global Marketing; strategies for reaching younger consumers; and, the biggest mistake she’s made since working at the brand.
Garnier is tapping shade matching technology from sister company ModiFace to assist consumers in finding their best hair color match using personalized technology.
Daniel Hodgdon, the brand’s founder shares how he utilized social media to grow the business; strategies that helped convert one-time purchasers to subscribers; and future plans for the brand.
Notably, the skin care category and contributed 60 percent of the industry’s total gains, driven primarily by products catering to the naturals trend.
With the new funding, the digital-first hair color brand looks to increase its online and offline growth, and has added two new executives to aid in accelerating strategic initiatives.
Glamsquad’s CEO discusses marketing strategies, upcoming brand changes and her biggest lessons learned.
This week’s BeautyScene is all about revamping retail, and how to care for all shades of blonde hair. From Chanel’s new sunlit SoHo atelier space to exclusive brand offshoots at Walmart to Kerastase’s new skin care-inspired hair range, here’s what you need to know now.
In this week’s beauty headlines, Clairol has released its reformulated Natural Instincts Demi-Permanent Hair Color, which parent company Coty said is the healthiest and most natural hair color available in its portfolio. And, Nikos Mouyiaris, the founder of leading contract and private label manufacturer, Mana Products, Inc., passed away this weekend.
