Indie Beauty Spotlight: Gen See
April 11, 2022
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Beauty News: Indies
Beauty news and articles featuring indies topics from the nonprofit, professional organization Cosmetic Executive Women (CEW)
Indie Beauty Spotlight: Mara Beauty
March 29, 2022
Mara Beauty CEO Allison McNamara uses algae as a core ingredient in all of her brand’s products. It’s also how Allison plans to position the brand for longevity.
Clean Indie Beauty Pop-Up to Hit San Francisco
March 23, 2022
An upcoming clean indie beauty pop-up, Conscious Beauty Collective, was driven by brands without a ton of resources.
Indie Beauty Spotlight: Irene Forte Skincare
January 6, 2022
Irene Forte is the founder of Irene Forte Skincare, a prestige beauty brand that launched in 2018 and aims to reflect her Italian heritage using ingredients from an organic farm based in Sicily. Here, we caught up with Irene to learn more about the inspiration behind developing a skin care line, her brand’s point of difference, and how she’s working with content creators to publicize product results.
Indie Spotlight: Shani Darden CEO Michelle Shigemasa
January 5, 2022
Given that Michelle Shigemasa’s 25-year career path has included working with behemoths in the beauty industry such as Estée Lauder-owned Smashbox and Bobbi Brown, it was going to take a truly special opportunity to lure her away from corporate life.
Tribe Dynamics: Indie Beauty Debrief Q3 2021
November 10, 2021
The report spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region.
Indie Beauty Spotlight: CTZN Cosmetics Focuses on Inclusivity with 25 Nude Lipstick Shades
November 3, 2021
CEW Beauty News spoke with the Khan sisters about promoting an inclusive makeup experience, key marketing strategies, and what we can expect to see next from the brand.
Indie Beauty Spotlight: How Three Sisters from Ghana are Building a Sustainable Brand Around Shea Butter
October 27, 2021
Karité products are formulated with 30 percent shea butter, one of the highest concentrations on the market.
CEW Reveals Indie30 Mindful Beauty Brands Report
October 22, 2021
After months of researching and reporting the brands that are pioneering safe formulas in beauty, CEW is proud to reveal its 2021 Indie30 Mindful Beauty Brands Report.
Indie Beauty Spotlight: Peace Out Skincare Founder Talks Robust Ecommerce Growth, Gen Z Marketing Strategies
October 5, 2021
CEW Beauty News spoke with Enrico about Peace Out’s ecommerce business, expansion plans and marketing strategies, as the brand lays the groundwork to raise capital in Q2 of 2022.
Alpyn Beauty Launches in All Sephora Stores
October 5, 2021
Following its successful Sephora.com run, Alpyn Beauty’s full fleet will be expanded to all of the retailer’s brick-and-mortar doors nationwide.
Indie Beauty Spotlight: New Zealand’s Cult-Favorite Skin Care Brand Enters Net-A-Porter
September 28, 2021
CEW Beauty News caught up with Emma ahead of the Net-A-Porter launch to learn more about what she has in store for the business.
