Spate May 2022 Hair Care Trends Report
Spate’s recent Hair Care Trends Report uncovers consumer category and product search trends, from shampoo to scalp treatments.
Cosmetic industry reports from the nonprofit, professional organization Cosmetic Executive Women (CEW)
Spate’s recent Hair Care Trends Report uncovers consumer category and product search trends, from shampoo to scalp treatments.
Trendalytics has released its 2023 Beauty Forecast, identifying four distinct trends with supporting data to characterize them.
CreatorIQ March 2022 Beauty & Fashion Report with Dior Beauty, Chanel Beauty, and r.e.m beauty showing stellar results.
Spate’s Body Care Report gives insights into which ingredients consumers are using below the neck, and which areas are ripe for innovation.
Perfect Corp.’s 2022 Global Beauty Trend Report spotlights the biggest hair color trends and consumer behaviors from around the world.
As consumers research products and routines, the ingredients they’re seeking evolve. Spate’s Top Rising Ingredients Report reveals what they’re searching for.
Explore Spate’s Eye Makeup Report to understand how today’s consumer continues to use eye makeup to express themselves and flex their creative skills.
Tribe Dynamics’ latest report, The Top Brands and Trends from 2021, the firm looks back at the year in influencer marketing, highlighting key trends in beauty and fashion brands’ performances across the U.S., U.K., France, and Europe.
Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).
Whether they’re combining practicality with glam, or treatment with a daily routine (hello, hair loss shampoo!), consumers are not sacrificing what they want for what they need. Instead, 2022 will be all about thoughtful combinations, proven and effective products, and bold looks coupled with pragmatic touches.
Hana Ben-Shabat, the founder of research and advisory firm Gen Z Planet, has created a comprehensive report on Gen Z that explores what the demographic does with their money, what they want from brands, and the size of their spending power. Results were both surprising and illuminating.
Fragrance was 2021’s big winner, according to The NPD Group, outperforming all other beauty categories with a 49 percent jump in sales versus 2020. For the year, sales of hair products grew 47 percent, makeup grew 23 percent, and skin care sales increased 18 percent.