To take the pulse of the industry, and understand how brands and influencers can better work together in the current climate, Tribe Dynamics conducted a survey of over 60 brands and more than 250 influencers in July, and then analyzed the results.
NPD’s new 2020 Makeup Consumer Report presents the latest data and insights on women’s attitudes toward the makeup category, shopping behavior and purchase influencers, and brand awareness, usage, and perceptions.
In this report, Tribe investigates the activations, influencers, and content trends that powered momentum for international beauty brands in Q2, along with EMV data and community metrics for the Top 10 brands in each market.
This month, Tribe spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities.
In partnership with Trendalytics, a predictive intelligence platform, HatchBeauty Brands released “Wellness for All: How The Wellness Movement is Changing The Face of Beauty Forever” a trend and consumer insight report detailing the wellness movement.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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