Indie Spotlight: How Maria Nila’s Social Responsibility Jumped Sales 40%
May 6, 2019
The professional hair care brand’s pivot towards a purpose-driven business helped increase consumer loyalty and sales.
Beauty News: Industry Reports
Yotpo: Top Direct-to-Consumer Beauty Trends
April 4, 2019
In this special report, Yotpo, a provider of integrated commerce marketing solutions, showcases findings from a global survey that examines the values and marketing strategies that drive women in the U.S. and the U.K. to engage directly with beauty brands.
How to Be a Disruptive Brand: Reinventing Consumer Markets
March 28, 2019
In this special report, Euromonitor explores case studies of who is disrupting and how they are doing it, and investigates how large multi-nationals can fight back and become the disruptor.
Tribe Dynamics: February’s Top 10 Cosmetics, Skin Care and Hair Brands on Social
March 21, 2019
In cosmetics, Huda Beauty experienced the Top 10’s only EMV increase as a result of influencer content creation around it Matte & Metal Melted Shadows. In skin care, Farmacy entered the Top 10 for the first time since October 2018. And, in hair, Tresemmé entered the Top 10 for the first time since September 2018 and experienced the highest EMV growth, within the Top 10.
Euromonitor: Top 100 Megabrands
March 12, 2019
Exactly one-quarter of the megabrands are beauty and personal care brands, the second most represented category on the list. Notably, Shiseido broke into the top 50 overall list, and ranked as the number one beauty and personal care brand in Asia-Pacific.
Piper Jaffray: Weeding Through The Cannabis-Based Beauty Market
March 8, 2019
In this special report, Piper Jaffray discusses the potential uses for CBD and hemp seed oil in beauty products, as well as legality and regulation issues. The report also explores how retailers are responding to the booming trend, and highlights several growing companies in the cannabis-based personal care space
Euromonitor: Top 5 Digital Consumer Trends 2019
March 5, 2019
Euromonitor shares the top five digital trends for 2019 that will shape the consumer path to purchase over the coming year, including consumer trends, new technologies and autonomous stores.
Social Standards: Top Prestige Cosmetics Influencers
February 25, 2019
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with prestige cosmetics brands such as Chanel, NARS & Shiseido. This makes these influencers’ audiences a clear target for prestige cosmetics brands looking to invest in influencer marketing. Click below to see the list.
Social Standards: Top Mass Cosmetics Influencers
February 22, 2019
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.
Tribe Dynamics: January’s Top 10 Cosmetics, Skin Care and Hair Brands on Social
February 22, 2019
In cosmetics, Morphe jumped one spot to claim the No. 2 rank in the Top 10, partially due in part to the buzz around its James Charles Palette. In skin care, several Top 10 brands capitalized on launch momentum by introducing skin-soothing, cannabis-based products into their lineups. And, in hair, Briogeo entered the Top 10, stemming almost entirely from the brand’s inclusion in Boxycharm’s January box.
Social Standards: Top Niche Cosmetics Influencers
February 19, 2019
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.
Influenster: Beauty Through the Generations
February 19, 2019
Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.
