In this report, Tribe investigates the activations, influencers, and content trends that powered momentum for international beauty brands in Q2, along with EMV data and community metrics for the Top 10 brands in each market.
This month, Tribe spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities.
In partnership with Trendalytics, a predictive intelligence platform, HatchBeauty Brands released “Wellness for All: How The Wellness Movement is Changing The Face of Beauty Forever” a trend and consumer insight report detailing the wellness movement.
Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.
In March, influencers increased and adapted their content to fit into their own “new normal” and better meet the new needs of their followers, many of whom were working from home for the first time, cooking more than before, and in urgent need of some de-stressing self-care tips.
Leading indicators and conversations with strategic buyers, private equity groups and other colleagues throughout Asia suggest that Asian M&A markets—especially China—are beginning to recover from COVID-19.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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