In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.
In cosmetics, Morphe jumped one spot to claim the No. 2 rank in the Top 10, partially due in part to the buzz around its James Charles Palette. In skin care, several Top 10 brands capitalized on launch momentum by introducing skin-soothing, cannabis-based products into their lineups. And, in hair, Briogeo entered the Top 10, stemming almost entirely from the brand’s inclusion in Boxycharm’s January box.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.
Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.
A result of a collaboration between CEW and executive recruiting firm, 24 Seven, the report is a compilation of compensation, attitude and behavior insights from employers and job seekers in the beauty industry.
In this quarterly report from Tribe Dynamics, the company ranks the top beauty brands in earned media performance across major international markets including the U.S., Canada, U.K, France, Japan, Spain and Italy.
Discover how consumer behavior is evolving and the 2019 trends with the most impact.
Healthy living, natural ingredients, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the cosmetics and toiletries market, according to this special report by Kline.
In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.
In this special report, Tribe Dynamics explores the top 10 fragrance brands by EMV from H2 2017 to H1 2018 and analyzes the factors that helped fuel influencer content creation.
In this special report, Mintel analyzes how brands are addressing the concerns of the eco-conscious consumer without sacrificing the pace of innovation. The report also looks at how influencers drive brand awareness and product sales, contributing to the amount of waste increase.
