Sharon Chuter Levels Up Make It Black Campaign for 2022

Sharon Chuter, the Founder of Pull Up For Change and Uoma Beauty, revealed her latest Make It Black campaign with a roster of new beauty exclusives. Make It Black debuted in 2021 as a collaboration with several brands to create limited edition black packaging for select items during Black History Month.

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Versed Expands into Walmart in Latest Move to Democratize Clean Skin Care

As Walmart continues to identify and collaborate with high-performance skin care brands, the world’s largest retailer has announced its latest brand partnership: Versed Skincare.

Versed, among the fastest growing clean skin care brands, has built an 85,000-person strong community since its launch in 2019 that aligns with its results driven, accessible priced positioning.

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Glossier to Lay Off 80 Employees

Published reports are saying that Glossier is laying off over 80 employees, about one-third of the DTC brand’s corporate workforce.

Modern Retail, the first to report the news after obtaining an internal Glossier email, reported that Glossier CEO Emily Weiss, said in the email, “We have made the incredibly tough decision to part ways with over 80 members of our Glossier team.” 

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Billie Signs Walmart Distribution Deal

Billie, the female-focused DTC shave brand, is moving to brick and mortar with a new deal that will bring products to more than 4,000 U.S. Walmart stores and Walmart.com beginning February 2022. As a digital-first brand, the retail expansion will introduce the products to millions of new consumers across the country.

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Deep Dive: Function of Beauty and its Expansion into Target

Fueled by a $150 million strategic minority investment from L Catterton private equity firm in the fourth quarter, customizable hair care brand Function of Beauty kicked off an exciting new distribution expansion: the brand’s foray into brick and mortar December 27. The move begs the question, “How does a customizable brand sell in-store?”

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Nine Small Beauty Businesses Set to Receive $10K from Alibaba.com

Business-to-business ecommerce marketplace Alibaba.com has announced the winners of the company’s first-ever Alibaba.com Grants Program, which awards 50 U.S.-based entrepreneurs a $10,000 cash grant. The initiative comes at a time when 44 percent of entrepreneurs say they require $5,000 or less in the first six months of launching their business.

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