Beauty News: Skincare
Erno Laszlo: Prime for Expansion
June 6, 2019
Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.
Skin Care Brand Targets Physiological Changes that Comes from Menopause
June 3, 2019
Pause aims to address the specific skin care needs of women going through hormonal changes as they age.
The Beachwaver Co. Launches Make Waves Collection
June 3, 2019
Leaders and tastemakers in the hair and heat-tool space, The Beachwaver Co., is making its foray into the hair care and fragrance arenas, respectively. Here, Beauty News caught up with the brand’s founders about the inspiration for the line’s stunning packaging to the offerings themselves.
Formulating for Chinese Consumers
May 30, 2019
Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.
How Masahiko Uotani Evolved Shiseido, Grew Global Strength
May 29, 2019
On June 6, Masahiko will be traveling from Toyko to New York to discuss the evolving culture of Shiseido, opportunities for growth, how the brand is winning in China and the company’s digital goals..
Sonya Dakar Celebrates 30th Anniversary
May 28, 2019
The facialist to the stars is the ultimate immigrant success story.
Indie Spotlight: BioClarity Eyes Portfolio Expansion as Revenue Surges
May 27, 2019
Building on the momentum of topline revenue surging 350 percent between 2017 and 2018, the company is now building out larger marketing initiatives and introducing new items.
Beauty App Leverages Organic Video Reviews to Drive Purchasing Decisions
May 13, 2019
Supergreat, which recently secured $2.5 million in funding, is aiming to fill the white space for authentic reviews with user-generated videos.
