How DERMAdoctor Pivoted During COVID-19
June 24, 2020
Dr. Audrey Kunin, Founder, DERMAdoctor, discusses shifting to online sales, managing disruption in the brand’s supply chain, and pivoting to make hand sanitizers.
Beauty News: Videos
Ciaté Sees 900% Growth with At-Home Nail Art Kits During Lockdown
June 22, 2020
Charlotte Knight, Founder & CEO, Ciaté, Lottie and Skin Proud, discuses working through production challenges, pivoting marketing strategies and launching new products.
How Skin Authority Supported Local Businesses at the Beginning of the Pandemic
June 17, 2020
Celeste Hilling, CEO, Skin Authority, discusses the brand’s #supportlocal campaign, a program which donated to community owned businesses at the onset of the pandemic.
Sara Happ on The Now Normal
June 16, 2020
Sara Happ, Founder & CEO of Sara Happ, Inc., discusses prioritizing her employees, giving back and shifting promotions to be financially sensitive to consumers.
Wellnesse Founder on Self-Care and Pivoting During COVID-19
June 15, 2020
Katie Wells, CTNC, MCHC, Founder and CEO of Wellness Mama and Co-Founder of Wellnesse, discusses how her brand pivoted during COVID-19 and shares advice for small businesses.
How Hero Cosmetics Pivoted During COVID-19
June 10, 2020
Ju Rhyu, Co-founder and CEO, Hero Cosmetics, discusses launching a new product during the pandemic, altering communications and giving back to healthcare professionals.
How Fur Collaborates with Other Brands to Promote Their Businesses
June 8, 2020
Laura Schubert, Co-Founder & CEO, Fur, discusses how COVID-19 has impacted the brand, strengthening partnerships with other brands, social media initiatives and donating to frontline workers.
Oars + Alps’ CEO on The New Normal
June 4, 2020
Oars + Alps’ CEO, Mia Duchnowski, discusses pivoting to new product launches to meet consumers demand and adjusting brand messaging.
VERSED: Future Business Planning During an Uncertain Time
June 3, 2020
Melanie Bender, Founding General Manger, VERSED, discusses adjusting product launch dates, pivoting marketing plans, charity initiatives and decision making for 4 to 24 months out.
Nudestix: Making Short-Term Changes during COVID-19 for Long-Term Business Health
June 2, 2020
Jenny and Taylor Frankel, co-founders of Nudestix, discuss the agility of the company to shift resources to make up for sales after retail chains closed as a result of COVID-19.
How COVID-19 Has Impacted CURL’s Retail Business
May 28, 2020
CURLS Founder, Mahisha Dellinger, discusses how her business has been impacted by COVID-19, and shifting to retailers focused on digital.
CEW Launches #Fight4FemaleFounders Campaign Targeting Women-Led Business Owners
May 26, 2020
CEW is looking to help some of the most vulnerable executives in the beauty industry due to the recent pandemic: female-founded small businesses. With that in mind, on Friday, May…
