Tribe Dynamics: How Brands Manage Content and Influencers
August 1, 2019
Conor Begley, Co-founder & President, Tribe Dynamics, discusses how brands and influencers can manage transactional editorial content for successful campaigns.
Beauty News: Videos
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How Seed Beauty Utilizes Instagram Shopping
July 29, 2019
Ashton Wall, Head of Performance Marketing, Seed Beauty, discusses how ColourPop uses Instagram shopping to drive sales and engagement, as well as influencer partnerships.
NARS’ Social Strategy with Influencers
July 22, 2019
Dina Fierro, VP of Digital, NARS discusses the various ways the brand partners with influencers to add dimension to its Instagram marketing strategy.
VIDEO: 5 Minutes with Shiseido’s Masahiko Uotani
July 11, 2019
Mr. Uotani talks about the qualities he looks for in leaders, how the company is poised to be a $20B firm and how ultimately 70% of sales will come from outside of Japan.
Cosmoprof North America Expected to Break Attendance Records
July 8, 2019
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Video: Shiseido CEO on How it’s Primed for Change
July 3, 2019
Masahiko Uotani, President and Group CEO, Shiseido, discusses how the company is responding to changes in consumer behavior as well as the future of Shiseido’s skin care category.
Wei Brian: The Best Way to Reach Chinese Consumers
June 17, 2019
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Lan Vu: Beauty Trends and Hot Local Brands in China
June 10, 2019
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Erno Laszlo: Prime for Expansion
June 6, 2019
Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.
Formulating for Chinese Consumers
May 30, 2019
Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.
Nancy Twine: Why I Launched Alone Instead of with a Company
May 10, 2019
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