How Brands are Shaping Video Now
September 22, 2021
MOSS Studio+Magazine looks at the stories brands are telling in this new creative space, including relatable simple pleasures, a new adventure, and real conversations.
Beauty News: Videos
Beauty industry videos from the nonprofit, professional organization Cosmetic Executive Women (CEW)
5 Things High-End Video Does for Your Brand
January 23, 2021
Here, Moss Studio + Magazine takes a look at five things this content style can do for a brand.
Owa Haircare Founder on Authentic Messaging and Uplifting Women-Owned Brands
December 21, 2020
Kailey Bradt, Owa Haircare, Founder & CEO, discusses online communications strategies and partnering with other small, women-owned business to drive sales and awareness.
MOSS Presents Beauty’s Best Holiday-Themed Creative Campaigns
December 9, 2020
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Kaja and I Dew Care’s CEO on Leveraging TikTok to Reach Gen Z and Generate Sales
November 30, 2020
Dino Ha, MBX’s Co-founder and CEO, discusses the key TikTok strategies that helped K-beauty brands, Kaja and I Dew Care, find success on the social media platform.
Democratizing Beauty, One Video at a Time: GLOSSIER
November 30, 2020
In this piece, MOSS examines two videos to take a look at how the brand stands out with their content.
Moss Studio: Powerful Ways Beauty Brands Used Video Messaging in 2020
November 24, 2020
Here, Moss Studio + Magazine takes a look at how a few beauty brands tailored their video messaging to emulate empathy, sustainability and community, at the tail of a year where customers are in need of real human connection.
A Video Tribute to Leonard A. Lauder
November 23, 2020
On November 17, Mr. Lauder’s much-anticipated biography, The Company I Keep, launched for retail sale. Below, Mr. Lauder answered several questions on leadership.
Tara Simon on Too Faced Best Seller Prestige Award Win
November 17, 2020
Here, Tara Simon SVP, Global General Manager, Too Faced, comments on the product’s success.
2020 Beauty Awards Run-Up: Moss Studio + Magazine Examines Five Videos from Finalists
November 9, 2020
In the run-up to CEW’s 2020 Beauty Awards on November 13, Moss Studio has taken a look at stunning pieces of video from five Beauty Awards finalists.
Which Brands Made it into this Year’s CEW Indie26 Report?
October 29, 2020
CEW + Moss has created a video announcing which brands made it into this year’s CEW Indie26 Report, a look into 26 notable Black female-founded indie beauty companie
Tatcha: COVID Ecommerce Strategies
October 19, 2020
Sarah Henry, Chief Marketing Officer, TATCHA, discusses how the brand invested in e-commerce and created content, messaging and assets that resonated with consumers.
