Loyalty Program Integral to Macy’s Beauty
March 15, 2019
Jeff Gennette, Chairman & CEO, Macy’s Inc., discusses why the loyalty program is an integral part of the retailer’s offerings for new and existing customers.
Beauty News: Videos
Bluemercury: Building a Customer-Obsessed Culture
March 15, 2019
Jeff Gennette, Chairman & CEO, Macy’s Inc., discusses how Bluemercury has performed within the Macy’s portfolio and key learnings that have been applied to the Macy’s customer experience.
Meeting the Macy’s Beauty Consumer’s Passions
March 12, 2019
Jeff Gennette, Chairman & CEO, Macy’s Inc., discusses how the retailer taps into customers’ interests to make relevant offers and services that build long-term relationships.
How Does NPD Define Naturals?
January 22, 2019
When it comes to naturals, there is disagreement within the industry, which leads to consumer confusion says Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group. Here, Larissa discusses the three areas NPD uses to define natural brands.
Naturals’ Big Formulation Challenge
January 22, 2019
Lev Glazman, Co-President & Director of Product Development, Fresh, explains the nuances of formulating products for the naturals market including shelf stability, efficacy and validating ingredients.
How Retailers Are Helping Evolve the Naturals Category
January 22, 2019
Annie Jackson, Co-Founder & COO, Credo Beauty, discusses how big retailers are getting behind the naturals movement and how laws are impacting products going to market.
L’Oréal On How It Selects Brands to Buy
November 16, 2018
Jean-Paul Agon, Chairman and Chief Executive Officer of L’Oréal, discusses what the company looks for when selecting brands to acquire.
DESKSIDE DIARIES: SYMRISE + IBM LAUNCH FIRST AI SCENT; MADISON REED ADDS VR TECH TO HAIR COLOR
October 26, 2018
This week, the team learned about the first fragrances utilizing Artificial Intelligence; a travel razor with special features; VR tech added to a hair color brand; and a company looking to deliver samples via magazine subscriptions.
Tech Leaders Share Strategies to Improve Consumer Experiences
October 26, 2018
To help executives stay on the cutting edge, CEW has curated more than 18 experts, including Google, Equals 3, Salesforce and BCG, to share their knowledge at CEW’s second annual Connected Consumer Conference.
Q4 Launches
October 16, 2018
Tara Simon, Ulta Beauty, discusses the retailer’s new branding that fully rolls out in Q4. Danyelle Boilard-Paul of Groupe Clarins talks pop-up success; Lynn Emmolo of Rodan + Fields and Vasiliki Petrou of Unilever Prestige talk Holiday launches; Tiffany Masterson of Drunk Elephant shares what’s more important than product.
How The Detox Market Engages Consumers In Store
September 12, 2018
CEW’s VP of Content, Andrea Nagel, spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about how they create experiences for shoppers with events and sampling opportunities.
Clean Beauty and Wellness Trends
September 6, 2018
CEW’s VP of Content spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about key trends in the natural beauty market including DIY, exotic ingredients and the integration of wellness into the beauty space.
