Here, Moss Studio + Magazine takes a look at how a few beauty brands tailored their video messaging to emulate empathy, sustainability and community, at the tail of a year where customers are in need of real human connection.
On November 17, Mr. Lauder’s much-anticipated biography, The Company I Keep, launched for retail sale. Below, Mr. Lauder answered several questions on leadership.
Here, Tara Simon SVP, Global General Manager, Too Faced, comments on the product’s success.
In the run-up to CEW’s 2020 Beauty Awards on November 13, Moss Studio has taken a look at stunning pieces of video from five Beauty Awards finalists.
CEW + Moss has created a video announcing which brands made it into this year’s CEW Indie26 Report, a look into 26 notable Black female-founded indie beauty companie
Sarah Henry, Chief Marketing Officer, TATCHA, discusses how the brand invested in e-commerce and created content, messaging and assets that resonated with consumers.
To celebrate CEW’s upcoming Women’s Leadership Awards event this week, held October 21 to October 22, Moss Studio + Magazine is highlighting video content from several brands to be awarded that day.
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.
Sarah Henry, Chief Marketing Officer, Tatcha, discusses connecting with Gen Z via the platforms they are using, social impact initiatives and experiential marketing.
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses building relationships with influencers and going beyond events.
Dr. Audrey Kunin, Founder, DERMAdoctor, discusses shifting to online sales, managing disruption in the brand’s supply chain, and pivoting to make hand sanitizers.
Charlotte Knight, Founder & CEO, Ciaté, Lottie and Skin Proud, discuses working through production challenges, pivoting marketing strategies and launching new products.
