Conor Begley, Co-founder & President, Tribe Dynamics, discusses how brands and influencers can manage transactional editorial content for successful campaigns.
Ashton Wall, Head of Performance Marketing, Seed Beauty, discusses how ColourPop uses Instagram shopping to drive sales and engagement, as well as influencer partnerships.
Dina Fierro, VP of Digital, NARS discusses the various ways the brand partners with influencers to add dimension to its Instagram marketing strategy.
Mr. Uotani talks about the qualities he looks for in leaders, how the company is poised to be a $20B firm and how ultimately 70% of sales will come from outside of Japan.
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Masahiko Uotani, President and Group CEO, Shiseido, discusses how the company is responding to changes in consumer behavior as well as the future of Shiseido’s skin care category.
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Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.
Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.
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