Mr. Uotani talks about the qualities he looks for in leaders, how the company is poised to be a $20B firm and how ultimately 70% of sales will come from outside of Japan.
CEW Members: Please login to view this article. Non-Members: From now until August 9, we’ve opened up our articles to non-members. This free trial does not include access to special…
Masahiko Uotani, President and Group CEO, Shiseido, discusses how the company is responding to changes in consumer behavior as well as the future of Shiseido’s skin care category.
CEW Members: Please login to view this article. Non-Members: From now until August 9, we’ve opened up our articles to non-members. This free trial does not include access to special…
CEW Members: Please login to view this article. Non-Members: From now until August 9, we’ve opened up our articles to non-members. This free trial does not include access to special…
Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.
Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.
CEW Members: Please login to view this article. Non-Members: From now until August 9, we’ve opened up our articles to non-members. This free trial does not include access to special…
CEW Members: Please login to view this article. Non-Members: From now until August 9, we’ve opened up our articles to non-members. This free trial does not include access to special…
CEW Members: Please login to view this article. Non-Members: From now until August 9, we’ve opened up our articles to non-members. This free trial does not include access to special…
CEW Members: Please login to view this article. Non-Members: From now until August 9, we’ve opened up our articles to non-members. This free trial does not include access to special…
