Ein Williams, Founder, Erin’s Faces, discuses pivoting her beauty business to begin producing an alcohol-based hand cleansing gel and moving forward with the launch of a new mascara after polling consumers.
Shrankhla Holecek, Founder, Uma Oils, discusses how the coronavirus epidemic forced the brand to recommit to its values as a wellness company, develop niche strategies for its retail partners and how she’s using the time to forge more personal connections with consumers and her team.
Jamie Leilani Pelayo, Co-Founder, natureofthings, discusses how the brand has had to shift its business model in the wake of COVID-19, communicating with consumers, ways the company is giving back and what the future holds.
In this video, NPD’s Larissa Jensen answers some key questions about the state of the beauty industry, including the best and worst performing categories, what will help brands during this time and the category consumers are gravitating towards.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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