Oars + Alps’ CEO on The New Normal
June 4, 2020
Oars + Alps’ CEO, Mia Duchnowski, discusses pivoting to new product launches to meet consumers demand and adjusting brand messaging.
Beauty News: Videos
VERSED: Future Business Planning During an Uncertain Time
June 3, 2020
Melanie Bender, Founding General Manger, VERSED, discusses adjusting product launch dates, pivoting marketing plans, charity initiatives and decision making for 4 to 24 months out.
Nudestix: Making Short-Term Changes during COVID-19 for Long-Term Business Health
June 2, 2020
Jenny and Taylor Frankel, co-founders of Nudestix, discuss the agility of the company to shift resources to make up for sales after retail chains closed as a result of COVID-19.
How COVID-19 Has Impacted CURL’s Retail Business
May 28, 2020
CURLS Founder, Mahisha Dellinger, discusses how her business has been impacted by COVID-19, and shifting to retailers focused on digital.
CEW Launches #Fight4FemaleFounders Campaign Targeting Women-Led Business Owners
May 26, 2020
CEW is looking to help some of the most vulnerable executives in the beauty industry due to the recent pandemic: female-founded small businesses. With that in mind, on Friday, May…
Erin’s Faces: How a Small Company Pivoted in A Crisis
May 21, 2020
Ein Williams, Founder, Erin’s Faces, discuses pivoting her beauty business to begin producing an alcohol-based hand cleansing gel and moving forward with the launch of a new mascara after polling consumers.
Queen V Founder on Shifting Communications Strategies
May 15, 2020
Lauren Steinberg, Founder, Queen V, discusses how COVID-19 impacted the brand’s messaging to consumers.
How COVID-19 Has Impacted Skinfix’s Business
May 14, 2020
Amy Risley, Founder & CEO, Skinfix discusses how her Sephora launch was curtailed as a result of COVID-19, the financial impact of the pandemic and words of advice for other brands.
Female Founder Britta Cox of Aquis on DTC Strategies During COVID-19
May 8, 2020
Britta Cox, Co-founder of Aquis, discusses pivoting resources to leverage DTC Strategies, partnering with like-minded brands and financial challenges.
Uma Oils Founder: Three Ways COVID-19 Impacted My Business
May 7, 2020
Shrankhla Holecek, Founder, Uma Oils, discusses how the coronavirus epidemic forced the brand to recommit to its values as a wellness company, develop niche strategies for its retail partners and how she’s using the time to forge more personal connections with consumers and her team.
ILIA Founder on Adapting Her Business to The New Normal
May 5, 2020
Here, Sasha Plavsic, Founder, ILIA, on how to keep an open mind for living a new way, how to adjust marketing and content in a virtual world and advice for entrepreneurs.
How Java Skincare Pivoted During COVID-19
April 23, 2020
Stephanie Additon, Founder and CEO, Java Skincare discuses how the brand has had to pivot it’s marketing and distribution plan and tweak its products to meet the needs of consumers during this time.
