Ein Williams, Founder, Erin’s Faces, discuses pivoting her beauty business to begin producing an alcohol-based hand cleansing gel and moving forward with the launch of a new mascara after polling consumers.
Lauren Steinberg, Founder, Queen V, discusses how COVID-19 impacted the brand’s messaging to consumers.
Amy Risley, Founder & CEO, Skinfix discusses how her Sephora launch was curtailed as a result of COVID-19, the financial impact of the pandemic and words of advice for other brands.
Britta Cox, Co-founder of Aquis, discusses pivoting resources to leverage DTC Strategies, partnering with like-minded brands and financial challenges.
Shrankhla Holecek, Founder, Uma Oils, discusses how the coronavirus epidemic forced the brand to recommit to its values as a wellness company, develop niche strategies for its retail partners and how she’s using the time to forge more personal connections with consumers and her team.
Here, Sasha Plavsic, Founder, ILIA, on how to keep an open mind for living a new way, how to adjust marketing and content in a virtual world and advice for entrepreneurs.
Stephanie Additon, Founder and CEO, Java Skincare discuses how the brand has had to pivot it’s marketing and distribution plan and tweak its products to meet the needs of consumers during this time.
Jamie Leilani Pelayo, Co-Founder, natureofthings, discusses how the brand has had to shift its business model in the wake of COVID-19, communicating with consumers, ways the company is giving back and what the future holds.
In this video, NPD’s Larissa Jensen answers some key questions about the state of the beauty industry, including the best and worst performing categories, what will help brands during this time and the category consumers are gravitating towards.
Cathy Kangas, Founder of PRAI Beauty, discusses how her business has been impacted by COVID-19, charity work and what the future holds.
Suzanne LeRoux, Founder and President, One Love Organics, shares creative way she collaborated with other brands to promote their businesses.
Karen Behnke, Founder, Juice Beauty, discusses how her business has been impacted by COVID-19 and what the future holds.
