Tatcha: COVID Ecommerce Strategies
October 19, 2020
Sarah Henry, Chief Marketing Officer, TATCHA, discusses how the brand invested in e-commerce and created content, messaging and assets that resonated with consumers.
Beauty News: Videos
Beauty industry videos from the nonprofit, professional organization Cosmetic Executive Women (CEW)
CEW Women’s Leadership Awards: Video Highlights from MOSS
October 19, 2020
To celebrate CEW’s upcoming Women’s Leadership Awards event this week, held October 21 to October 22, Moss Studio + Magazine is highlighting video content from several brands to be awarded that day.
Benefit Cosmetics: Strategies to Win Over the Gen Z consumer
October 19, 2020
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.
Tatcha: Strategies to Win Over the Gen Z Consumer
October 13, 2020
Sarah Henry, Chief Marketing Officer, Tatcha, discusses connecting with Gen Z via the platforms they are using, social impact initiatives and experiential marketing.
How Benefit Cosmetics Pivoted its Influencer Marketing Strategy
October 11, 2020
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses building relationships with influencers and going beyond events.
How DERMAdoctor Pivoted During COVID-19
June 24, 2020
Dr. Audrey Kunin, Founder, DERMAdoctor, discusses shifting to online sales, managing disruption in the brand’s supply chain, and pivoting to make hand sanitizers.
Ciaté Sees 900% Growth with At-Home Nail Art Kits During Lockdown
June 22, 2020
Charlotte Knight, Founder & CEO, Ciaté, Lottie and Skin Proud, discuses working through production challenges, pivoting marketing strategies and launching new products.
How Skin Authority Supported Local Businesses at the Beginning of the Pandemic
June 17, 2020
Celeste Hilling, CEO, Skin Authority, discusses the brand’s #supportlocal campaign, a program which donated to community owned businesses at the onset of the pandemic.
Sara Happ on The Now Normal
June 16, 2020
Sara Happ, Founder & CEO of Sara Happ, Inc., discusses prioritizing her employees, giving back and shifting promotions to be financially sensitive to consumers.
Wellnesse Founder on Self-Care and Pivoting During COVID-19
June 15, 2020
Katie Wells, CTNC, MCHC, Founder and CEO of Wellness Mama and Co-Founder of Wellnesse, discusses how her brand pivoted during COVID-19 and shares advice for small businesses.
How Hero Cosmetics Pivoted During COVID-19
June 10, 2020
Ju Rhyu, Co-founder and CEO, Hero Cosmetics, discusses launching a new product during the pandemic, altering communications and giving back to healthcare professionals.
How Fur Collaborates with Other Brands to Promote Their Businesses
June 8, 2020
Laura Schubert, Co-Founder & CEO, Fur, discusses how COVID-19 has impacted the brand, strengthening partnerships with other brands, social media initiatives and donating to frontline workers.
