5 Minutes with Boscia’s Lan Belinky

Boscia co-creator and General Manager, Lan Belinky, discusses the brand’s retail and market expansion, strategies to meet younger consumers and rebranding.

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5 Minutes with Amy Shecter

Glamsquad’s CEO discusses marketing strategies, upcoming brand changes and her biggest lessons learned.

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5 Minutes with Physicians Formula's Alice Chen

Since being at the helm, a few of Alice’s achievements include the brand reentering Walgreens, and increasing its No-No List from 150 to 500-plus, one of the largest in the mass market. Here, Alice talked with CEW’s Beauty Insider about the changes she’s made at Physicians Formula, product inclusivity, and strategies to reach consumers.

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5 Minutes with Jessica Hanson

In September, Jessica Hanson became the first female President and General Manager for Amorepacific U.S. The married mother of two, spoke with CEW’s Beauty Insider about gender equality, selecting brands for the American market and her greatest accomplishments.

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5 Minutes with Frédéric Fekkai

Frédéric talks about his namesake brand’s history, future plans, lessons learned and shares advice for newbies entering the business today.

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5 Minutes with Bluemercury’s Marla Malcom Beck

In the mid-Nineties, Marla Malcolm Beck felt that shopping for cosmetics was a problem that needed a solution. Marla’s answer was to create freestanding beauty stores “where the staff is trained in all brands, is friendly and genuinely wants to help you find the right, personalized solution,” said the CEO and Co-founder of Bluemercury.

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5 Minutes with Hello’s Craig Dubitsky

Hello, a privately-owned oral care brand, has grown 300 percent this year. Here, the brand’s founder talked to CEW Beauty Insider about funding, challenges and how the brand differentiates itself in the market.

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5 Minutes with Origins Global SVP, GM

Julie Van Ongevalle, Global Senior Vice President and General Manager of Origins, talks about the brand’s relaunch and biggest opportunities for growth within current trends.

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