A survey of 800 women who shop online for beauty products explored their purchasing behavior in the context of in-store versus online purchasing. Learn about the three distinct consumers segments that were identified—Online Enthusiasts, Information Seekers and Showroomers—and see how supply is shaping demand.
The purchase of Bluemercury allows Macy’s to broaden its customer reach to a higher-end customer through a high-touch service and spa model, while gaining access to a portfolio of premium, luxury beauty brands.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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