Small and Powerful

Hana Ben-Shabat, Partner, A.T. Kearney discusses how indie brands are forcing the beauty industry to rethink its traditional ways.

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A.T. Kearney: Beauty Consumers Loyal to Brands—Not to Retailers, Sites

A survey of 800 women who shop online for beauty products explored their purchasing behavior in the context of in-store versus online purchasing. Learn about the three distinct consumers segments that were identified—Online Enthusiasts, Information Seekers and Showroomers—and see how supply is shaping demand.

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