Product Watch August: Alterna Haircare Caviar Style Collection

For more than two years the brand has been working to perfect a line of products developed by their global house of experts for both stylists and consumers. This launch reflects the brand’s mission to expand their presence in the professional space.

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Katie Holmes’ Alterna Universe

Celebrities serving as spokespersons and ambassadors for beauty companies isn’t anything new. Co-owning the company though is becoming a popular endeavor, and why shouldn’t celebrities gain on the brand recognition their face brings to a company?

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Celeb Deals Boost Sales Prior to Ad Launches

Hair care brands Living Proof and Alterna are already reaping the benefits of signing celebs to endorse their products, even before ads have hit magazines, signaling the power of word of mouth and social media on such collaborations.

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