What Beauty Brands Can Expect to See on Amazon in 2022

Fortress Brand, a full-service Amazon agency based in New York City, aims to stay on top of today’s rapidly changing market by investing deeply in technology, data and research. In this article, Gabby Barikian, Director of Marketing, forecasts what beauty brands can expect to see happening with the ecommerce giant in 2022.

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How to Sell Successfully on Amazon

The platform accounts for more than one-third of all online beauty product sales, and beauty is the third-fastest growing category on the platform, according to eMarketer.

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Kline: A Close Look at the U.S. Beauty Industry

In this special report, Kline provides an in-depth analysis of the dynamically growing U.S. beauty industry to give readers an assessment of product trends, evaluate channels of distribution and identify acquisition and alliance partners.

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Amazon Debuts Virtual Beauty Try-Ons

Through a partnership with ModiFace, Amazon customers will be able to virtually try-on lipstick by using the front-facing camera on their mobile phone.

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