What Beauty Brands Can Expect to See on Amazon in 2022

Fortress Brand, a full-service Amazon agency based in New York City, aims to stay on top of today’s rapidly changing market by investing deeply in technology, data and research. In this article, Gabby Barikian, Director of Marketing, forecasts what beauty brands can expect to see happening with the ecommerce giant in 2022.

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Kline: A Close Look at the U.S. Beauty Industry

In this special report, Kline provides an in-depth analysis of the dynamically growing U.S. beauty industry to give readers an assessment of product trends, evaluate channels of distribution and identify acquisition and alliance partners.

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Amazon Debuts Virtual Beauty Try-Ons

Through a partnership with ModiFace, Amazon customers will be able to virtually try-on lipstick by using the front-facing camera on their mobile phone.

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Kline’s SoHo Retail Holiday Tour

In this special report, Kline takes a tour of some of the retailers who debuted in the Nolita and SoHo neighborhoods of Manhattan, including Amazon’s Spring Street space, Kiehl’s vibrant holiday pop-up shop, and Sephora’s renovated SoHo location.

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