The Hottest OTC and RX Launches at the American Academy of Dermatology Annual Meeting

This year’s annual meeting of the American Association of Dermatology [AAD], set in Miami, attracted more than 10,000 dermatologists worldwide. Wendy Lewis, president of Wendy Lewis & Co Ltd/Global Aesthetics Consultancy, attended the event, as she has for the past 15 years as one of the beauty industry’s foremost experts on cosmetic surgery and dermatologic innovation. The conference, which serves many capacities, is a launch pad for new skin care products on a global scale, both for dispensing physicians, as well as for physicians who prefer to recommend drugstore brands to their patients. Here, some of the sun care, acne, brightening and peel items Wendy saw at the conference.